The First Quarter Of Putian's Footwear Exports Nearly 100 Million Pairs

Footwear exports in Putian continue to maintain a high growth rate against the US dollar exchange rate. Yesterday, the Putian inspection and Quarantine Bureau came out with good news. In the first quarter of this year, Putian's footwear exports increased significantly. The total export volume of 17 thousand batches and 98 million 680 thousand pairs increased by 6% and 11.6% respectively, keeping the annual "two digit" increase since 2002. It is understood that since 2007, the central parity of RMB against the US dollar has appreciated continuously, and the median price in April 10th this year has reached 6.9920 yuan. The first time, "breaking 7" has caused tremendous pressure and challenges to the labor-intensive footwear industry, which has greatly reduced the profit margins of the enterprises. "The development of the footwear industry in Putian is deeply affected by the appreciation of the renminbi." the shoe companies have calculated such an account. Since 2007, the RMB exchange rate has continued to decline from 8.4. If the average price of each pair of shoes is 5 US dollars, only 5-6 yuan will be sold for each pair of shoes because of the exchange rate factor. The main exporter of footwear in Putian is precisely the United States. This year, the US economy slowed down, which caused a greater impact on Putian's footwear exports, and exported only 54 million 960 thousand pairs, down 6.84%. In this regard, the industry believes that the current export enterprises in Putian should first adopt a variety of measures in their production and sales according to their own characteristics, and actively resolve the negative impact of RMB appreciation. One is to raise the export unit price to the merchants; the two is to reduce the price to the raw material suppliers; the three is to reduce the price to the raw material suppliers; the three is to use the non US dollar quotation to settle the accounts, and to negotiate with the customers in the form of non US dollar quotations or in euros as the settlement currency; four, to shorten the business cycle, to organize production immediately after receiving orders, and to strive for delivery in the shortest time; five, to avoid the long term orders as far as possible in the shortest time, and to make short-term orders for delivery within 2-3 months; six is to set the expected exchange rate, to make an expected exchange rate based on the exchange rate at the time of signing the contract, to formulate an expected exchange rate; seven to implement the strategy of "winning by quality", to create brand, to attach importance to quality, to strengthen the technological innovation, and to increase the added value of the products. It is reported that the footwear industry in Putian has adjusted its export direction in a timely manner, consolidating the expansion of the EU market and organizing the first group to Germany to participate in the international shoe exhibition. It has made remarkable achievements in signing orders with European Union merchants such as Germany and Turkey. The first batch of exports to the EU in the 2423 batch and 14 million 210 thousand pairs increased by 35.4% and 50.3% respectively. In addition, the shoe companies also actively opened up potential markets such as Russia, South Africa and the Americas, reducing their dependence on the US market and achieving the goal of high exchange rate appreciation and high export volume.