The Electricity Supplier And The Traditional Clothing Brand Start The "Price War".

"Price war" is not just between electronic business platforms.

Entering the autumn and winter of clothing, the battle between the electricity supplier and the traditional clothing brand quietly started.

Internet

Brand customer service has been pushing the new flagship flannel shirt this year since September, which is priced at 99 yuan.

According to market understanding, ZARA, UNIQLO and other fast fashion brands have dropped significantly in this autumn.

Ye Qizheng, the founder of the tidal wave network and the famous fashion observer, is targeting foreign countries.

The market trend analysis of the price reduction pointed out that the main flannel of UNIQLO autumn and winter was competing with all customers. This season, customers pushed thousands of flannel shirts into the market.

The price is as low as 99 yuan.

UNIQLO seems to have been affected. Now the sales price of some flannel in the shop is 99 yuan. In the past few years, there will be no such price as low as the final price.

In fact, in the fast fashion market in China, UNIQLO and van guest are not the first rivalry born in the Internet.

In June 2009, Vancl nibbled the UNIQLO Uniqlo market with its sling + underwear functional Bra-T. The low price of 39 yuan made it quite embarrassing for UNIQLO.

In May 2010, Fan Cheng pin T-shirt products cut their price by half, from 59 yuan to 29 yuan. Vancl named the printed T-shirt product series as T, aiming at confrontation with UT. UT is one of the most important product lines of UNIQLO. The flagship store of UNIQLO opened in mid May 2010, and the price of the main product UT (Uniqlo- T shirt) was 59 yuan T yuan.

In order to snipe the uniqo in advance, Vancl launched a 29 - dollar T - shirt for 10 days, and its quality is different from the uniqo, but the price is very competitive.

However, it is noteworthy that UNIQLO chose to "ignore" before facing the attack of customers.

According to the price reduction behavior of UNIQLO on flannel shirts, Vic announced on September 26th afternoon that from today to October 7th, the price of flannelette shirts will be reduced from 129 yuan and 99 yuan to 68 yuan each. It will cover more than half of the products in the whole range, and it will be full of challenges to UNIQLO. CEO, a guest of all ages, is energetically helping on micro-blog, saying that flannel needs big action.

It is understood that in the fast fashion brand, the more obvious trend of price reduction is Zara.

Its brand related staff revealed, "this autumn is equipped with varying degrees of price declines. Last year, 699 yuan of women's coat fell to 499 yuan this year, while the men's suit also fell from 899 yuan to 699 yuan."

It is reported that this is the first decline in the Zara brand since its entry into the Chinese market six years ago, with the largest decrease of around 40%.

Industry analysts said that the price of foreign clothing brands such as ZARA and UNIQLO in the Chinese market, of course, also had the impact of the economic environment, but the development of domestic electricity providers also did a great deal of impact on them.

The Internet used to compete with traditional retail at low prices. Now the traditional retail brands are becoming more and more threatened and more and more stressed. They also begin to play a price war with the Internet brand retailers such as fans.