The Prospect Of Apparel E-Commerce Under The Line Is Uncertain.

The predecessor was Hangzhou school.

Zhejiang Goldwell Clothing Co., Ltd., this year, changed the marketing mode of Goldwell network in Hangzhou City, turned into a garment e-commerce business.

The company has absorbed more than ten brands including Jane, JSO, coach, Cheap Monday, pointer, ontour and so on. The monthly turnover is more than ten million yuan.

"Nowadays, we are not only dealing with online shoppers, franchisees, e-commerce in clothing industry, but also realizing social experience with offline consumers."

Vice president, Zhejiang Goldwell Technology Co., Ltd.

Lu, drawing on the form of communication that young people are willing to accept, such as car clubs, clubs, parties and clubs, is the only way to define "social attributes" of clothing with "making friends".

"At present, several cities such as Jinhua, Yiwu, Ling'an, Wenzhou and Jiangyin have already opened up hundreds of square meters of experience galleries."

Buying online seems to buy

Exquisite fabric, comfort, fit, and even need to personally experience the beauty of upper body.

"Obviously, it's not enough to look at the details."

Song Weijun said, "our idea is to let customers come to shop samples by opening the experience hall.

At the same time, people who experience the museum will probably become friends.

It is understood that enterprises have set up logistics distribution, after-sales service, operation and promotion centers.

"The network price of the same commodity is the same as the entity price.

For offline stores, prices are no longer competitive, and services have become new competitiveness.

Song Weijun said frankly that at present, it is still in the "burning money stage", but compared with the traditional B2C service, it still keeps optimistic about this O2O mode involving consumers, suppliers, distributors and distributors.