The Growing Story Of Local Designers In Online Shopping Clothes

Economic crisis makes local designers of online shopping clothes

The economic crisis has caused many industries to get into trouble, but this does not include.

Online shopping industry, especially cost-effective local brands.

In the economic downturn, local designer brands, who cut costs through online shopping, are catering to the more cautious consumer tastes.

At present, Taobao, the largest online shopping platform in China, has gathered a group of new generation of young designers, Shangguan Zhe, BABYGHOST, MsMin, ears.

These indigenous brands, which have grown up locally, are beginning to affect the trend of fashion today, and their growth rate is enough to make international brands look bad.

Data from Taobao show that since 2009, local original brands quickly occupied Taobao network.

Compared to the same period in 2011 2009, the market share has jumped from 13% of Taobao's total market share to 40%.

The network starts to insist on the expression of the most self.

Starting from its own online shop, it may seem unthinkable for the designers of the previous generation, but it is naturally accepted by a new generation of designers.

"Freedom, no fixed frame constraint" and "doing your favorite design" have become the consensus of independent designers on Taobao.

Ear is a fashion designer who graduated from the Central Academy of fine arts.

The original Taobao women's clothing co founded with friends.

In the 2 years since her graduation, Nie Yurong has been designing for other brands, but she also envied the designers who had their own brands.

"I usually like online shopping. Suddenly, one day, I think, why can't I own a shop of my own?" with her own brand dream, she started the road of entrepreneurship from Taobao.

She has won a large number of loyal online shopper groups because of her humorous and lively design style.

After half a year, in order to get closer to her dream, she and his partner left Beijing for 6 years and came down to Guangzhou.

The professional eye of the ear designer, the unique insight into clothing, and the perfect industrial chain structure in the Pearl River Delta region have made the crown brand in just two years.

The inclusive and low starting threshold of the Internet platform means more possibilities for young people who dream of their dreams.

Apart from the designer of "MS.Min", "VEGA" ZAISHI WANG, and so on, there are also many young designers who try their best to make their own brands based on their interest and talent in clothes.

Women's clothing brand ACA, the designer originally studied in a university in Hangzhou and clothing completely unrelated professional, she frankly, she is from a big skirt desire, has been doing the Taobao ladies category TOP10.

"There will be Artka, because in the summer of 2005, aka wanted to make a beautiful big skirt for himself, just want to let his own repressed passion have an outlet, so I can't get rid of it."

Doing what you like means more affinity.

Before the Internet age, the choices that fashion designers could choose included, belonging to a traditional brand, looking for investors to open offline stores and studios, and buying stores to sell.

For newly born designers, opening an online shop will get an unprecedented design autonomy than any other mode.

At the same time, giving more personal characteristics also means more affinity.

"Start making autumn and winter new products, daily fabric market" "recently and factory reminder, check the goods, contact logistics, modify prenatal samples, suffered a lot of grievances, but the new product complete the moment, I suddenly will sing like a fool, jump up"......

Micro-blog's independent designer, Kiko.c, recorded her joys and sorrows in micro-blog.

"Shop owner" and "fashion designer" are two labels in micro-blog.

From raw materials, design, processing factory production to delivery, she is meticulous in the whole process of participation.

Gao Yuanyuan's Kiko.c red shirt and grey T-shirt on the fashion week of Milan are from her handwriting.

"It's not everyone's interest to open shop online, but it's really hard.

We have to control the costumes and do a lot of things for the whole design and production process of clothing. Friends and people who appreciate our works are the motive force that we insist on.

An original designer from Taobao told reporters.

Original brand has become a network cluster to pay for local design.

From 2009 to 2011, the turnover of local original brands has jumped from 13% of the total market share of Taobao women's clothing to 40%.

Taobao is developing an astonishing original design cluster.

For these new "new" people who are "picky" after 80 and 90, these original brands are full of imagination and personal style, and have a keen response to fashion trends. More importantly, they are rich and diverse, so that the younger generation of consumers can get more possibilities.

At present, almost all of Taobao's ladies' TOP10 is occupied by original brands, including rash and silk, Angel City, OSA, aka, seven grid, my one percent, pink dolls and so on.

If you don't want to be so popular, Fan Bingbing likes the independent designer brand VEGA ZAISHI WANG, Gao Yuanyuan Kiko.c red shirt and grey T-shirt on Milan fashion week, Liu Wen's favorite BABYGHOST, Shi Shangbo's main stream Nancy favorite random door and wind wave skirt...

These independent designer led clothing brands have their own shops on Taobao.

Or, consumers who don't catch cold with the key words such as "star share" can also find works of taste suitable for Taobao, from minimalism, high street, psychedelic, female, futuristic, pastoral, ethnic to different vintage styles.

I always find my hobbies.

There are people in the industry who believe that this cluster phenomenon has even brought about the subtle influence of the whole garment design ecosystem.

Internet sales mode is changing the traditional way of thinking that I design and I lead fashion.