The Continuous Innovation Of New Balance Has Made The Brand Road.

Inheritance and innovation of 990V3's peak work

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Since its birth in 1982, the 990 running shoes of the new peak have been sought after for an unprecedented price of $100 and excellent quality, becoming the best selling running shoes at that time.

In 1998, New Balance new 990 second generation was listed as a benchmark for design and technology in the field of running shoes.

Recently, the world famous sports brand, New Balance new brun, has released the 990 series third generation running shoes widely anticipated in Beijing Qianmen concept experience shop. In the thirty years from 1982 to now, New Balance new brun 990 series has created the legend of New Balance new Bai Lun with its imaginative innovative design, top-level shoemaking technology and deep brand accumulation.

For a long time, the core strategy of New Balance new brand insists on manufacturing 990 series running shoes in the United States has not changed. The 990 series of running shoes aim at the high-end running shoes consumer groups, and adhere to the high-end line from fabric, design, construction methods and technology. The quality is improving. The listing of the 990 third generation running shoes is an important step in the status of New Balance new Lun defending the top position of the running shoes industry.

On the basis of the original, there are further innovations: first, the middle part of the shoe is loaded with carbon fiber board, which increases the stability of the middle part of the shoe, prevents the foot from overturning, and protects the feet. Secondly, it integrates the upgraded version of the ENCAP midsole and the extremely high abrasion resistant Ndurance outsole, which enhances the supporting ability and stability. It integrates the comfort and science perfectly. Third, it uses the pride of running shoes handicraft, adopts the shoe design of turning the fur and wrapping the partial breathable net, and the stamp of the "New Balance USA" on the rhombohedral shoe tongue shows its pure American lineage. At the same time, it continues its classic hot ashes and highlights its high-end quality identity. Adhering to the 990 generation of the essence of the first generation of technology New Balance new hundred 990 third generation running shoes

Not only that, but the 990 third generation also brought together some innovative designs, running shoes more light, reducing weight to 14 grams, and strengthening the streamlined design of shoes, making shoes more fashionable.

"After 30 years of trial, New Balance new hundred Lun 990 series has gone beyond a pair of simple running shoes for many consumers.

New Balance990 series running shoes accompany us all the way. It is a microcosm of consumers' unremitting pursuit of peak quality.

Mr. Zhang Hongwen, President of New Balance new China, thinks so.

"Chicken claw" creates a century old legend

One day in 1906, New Balance, the new founder of new century.

When he observed the chicken in the yard, he found that the three paws of the chicken could be kept balanced. He applied the inspiration to the design and development of the arch support device, and set up a foot arch support device named New Balance new brun in Boston, USA, specializing in shaping arch support and orthodontic shoes for plastic surgery, and the New Balance brand came into being.

With the continuous development of business, New Balance in 50s began to make professional sneakers for local runners, including the track and field team of MIT.

In 1960, New Balance new brand produced "TRACKSTER" series sneakers became the world's first sports shoes that could provide more width last shoes, which became the pioneering work of shoemaking industry.

In 1972, Jim Davis, chairman and CEO of New Balance, bought the New Balance new Boston company on the day of the marathon race.

At that time, New Balance new production company produced 30 pairs of sports shoes every day, which could provide five kinds of breadth last and two high vats. Although the cost was very high, in order to let the sports players best display their sports potential, New Balance new Bai Lun spared no effort.

In 1976, New Balance new Bai Lun first introduced the C-CAP shoes with high shockproof durable materials. The 320 jogging shoes developed in the same year were selected as the world's first jogging shoes by the Runner "s World" sports magazine.

Fleming, the then marathon champion, was dressed up.

Later, this kind of shoes became popular all over the world.

In 1984, New Balance new developed the shock-absorbing material -- ABZORB.

ABZORB is a patent full sheet shock absorber material, which ensures that the safety and comfort of shock absorption is more complete. At the same time, it absorbs more than 99% ground reaction force to avoid sports injuries caused by improper ground reaction and pressure on the spine, knees and ankles of the athletes.

In 1985, New Balance new Lun introduced the ENCAP1300 sports shoes that emphasized the weight distribution. The main design of these products was to fix the whole foot plate and allow the toes to move freely so as to reduce the burden on the feet when running.

In 1999, New Balance was also selected as the champion of cross country shoes by American "Today s Runner" magazine.

In 2002, Kano wore New Balance new hundred shoes to break the World Marathon record in 2 hours, 05 minutes and 38 seconds, and won the world's marathon record.

"Products are king"

New Balance Xin Bai Lun firmly believes that products must be designed according to the consumer's wearing feeling. Therefore, a large amount of funds will be invested in the research and development of products so as to improve the quality of products and win customers' satisfaction, because New Balance Xin Bai Lun has always believed in a truth, that is, "products are king".

For the excellent quality of New Balance, the CEO Jim Davis once said, "if you wear New Balance, you must be an excellent runner."

As the company's current CEO, Jim Davis himself is also a professional long-distance runner. He has participated in the marathon many times.

Mr. Jim Davis has personally participated in the development of shoes before his shoes have officially entered the production stage.

In order to achieve 100% customer satisfaction, Mr. Jim Davis can burn out a batch of shoes with tens of thousands of quality requirements.

As a result, every pair of New Balance new brand shoes has been subjected to very strict quality management, and its quality has been fully guaranteed.

Unlike other brands, the location of New Balance new brun is mainly aimed at people who have considerable requirements for footwear comfort. New Balance new brun believes that this part of the customer will turn from the appearance of shoe products to the comfort degree of shoe care products and the protection of feet. At the same time, these people have strong purchasing power.

Combined with classic and popular design sense, New Balance new brun has become the perfect representative of retro and innovation in sports brand. As one of the leaders of global sports brand, New Balance new brun sticks to the company spirit of high standard moral standard, 100% customer satisfaction and team cooperation, constantly innovating and progresses in science and technology materials, product appearance and comfort, and makes unremitting efforts for every athlete to maximize their sports potential and enjoy a balanced and comfortable life.

Steady running core business innovation to win development

As a predecessor is a professional company of foot arch support, founder and William J. Riley, the motivation of innovation and work comes from his attention to ordinary life and the pursuit of "helping people live better".

After 106 years of experience, New Balance has always pursued the feeling of fit, extreme comfort, the healthy life of loving sports and the feeling of loving beauty.

In 2003, New Balance new brun officially entered China, aiming at the foot shape of most Chinese people. New Balance new brun applies its unique stable supporting technology, such as TS2, Stabilicore, to provide better foot experience for Chinese people.

For New Balance, the Chinese market has a very important strategic significance. For this reason, New Balance has made a careful layout to ensure the sale of products suitable for Chinese consumers.

All along, running is the core business of New Balance new New, and New Balance has been actively looking for opportunities for cooperation with running sports.

Through the training and cooperation of running events in recent years, the New Balance new hundred have made Chinese consumers deeply aware that running is a very healthy lifestyle and lifestyle and can bring happiness.

"However, the Chinese market is different from the western market."

Mr. Zhang Hongwen, President of New Balance new China, believes that Chinese consumers emphasize the social attributes of products and pay more attention to the appearance of shoes rather than Western consumers' emphasis on the movement properties of products themselves.

Many classic shoes in New Balance new professional sports have been selling well, and there is no lack of technological upgrading. With the increasing participation of Chinese consumers in sports and leisure activities, the importance of leisure products to New Balance new hundred Lun business is becoming more and more important.

For the tidal current products, the most important reason for consumers to buy is the beautiful appearance, while new Bai Lun is fully prepared, whether it is work or leisure, consumers can find suitable styles.

For New Balance, the new New is trying to continue to make a difference in two areas. New Balance hopes to continue to innovate and lead the market by enhancing the correlation between its products and young consumers.

From "king of jogging shoes" to "trend guide", New Balance has brought new surprises to consumers in the professional field.

Many political and business elites are the users of New Balance new hundred Lun, which proves their outstanding quality.

But what is not known to most people is that New Balance is a Private Companies and non-listed company, which also makes the company's culture well inherited.