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    Retail Sales In Tianjin Increased By 30%

    2012/10/6 15:20:00 26

    TianjinDepartment StoresRetail Sales

     

    Speaking of

    business

    Development can not fail to mention the layout.

    Wang Bingdong, Secretary General of the general merchandise industry association, said that at present, apart from the mature Binjiang Road business circle, the Tai'an Road area located in the core area of Tianjin is also planning to locate the core area of modern finance, business tourism and modern service industry, which is the main layout of Mall.

    In the future, Tai'an Road area will work together with Hisense Plaza to form the high-end positioning of Xiao Bai building business district with Mall layout, and build a modern fine business demonstration area.


    In addition, the Binhai New Area will be built in the first year of Binhai New City, Zhou Dafu Binhai center and the commercial SMD, gold Yuanbao Binhai International Shopping Center and other commercial carriers, which will be formed in Binhai New Area. Two commercial circles will be formed, plus the existing shopping plaza. The 5 major business circles in the Bin Haixin area, which are the main Mall layout, are basically formed.


    Statistics show that retail sales in Tianjin department stores increased by 31.7% in 2011 and retail sales in chain supermarkets increased by 16.7%.

    With the rapid development of Tianjin's social economy, more and more powerful business tycoons turn their investment focus to Tianjin.

    According to statistics, over the past year, the large department stores in the city have introduced more than 3000 famous brands at home and abroad, and more than 200 domestic and foreign brands have been introduced.


    The Tianjin market began to accept the "new brand" from 2007. In the past 5 years, the retail market in Tianjin has not only been able to buy more fashionable brand goods, but also experienced "baptism" from the international brand to the brand of personality.

    In August 10, 2007, Gucci entered Hisense square in Tianjin and opened the prelude to the grand luxury feast of Jincheng.

    In April 2008,

    ZARA

    It was the first time for Tianjin consumers to experience the "big design" of the vendors.

    With the expansion of the SHOPPING MALL in the past two years, the fashion brands have attracted the most fashionable brands such as UR and WE, which account for 60% of the total number of brands.

    This advantage was soon surpassed by Joy City.


    There is also a "consumer service" that has also been promoted.

    "In our view, the big salesperson is no longer a few people, but a group of people, such as" Dior people "and" LV people ".

    Clothes & Accessories

    Uniform, even makeup and manners are trained. "

    People in the industry say, "in fact, many customers want to see salesmen who can represent the image and temperament of the store when they enter the store."

    If the advantages of specialized services are not obvious in the special area of land and goods, the service professionalism of the brand will become a selling point after being included in the Mall format.


    In the future, the development direction of Tianjin department store industry will be the Mall form of collation.

    The projects such as Hang Lung Plaza, Hutchison Whampoa, Tianhe shopping mall and Renheng Haihe Plaza will significantly enhance the scale and prosperity of traditional business circles such as Binjiang Road and Chengxiang.

    Tai'an road five major projects, Kerry Center, COFCO group project, CITIC South Station CBD and Hisense Plaza together, with many Mall business linked significant regional characteristics, formed the small white house high-end business and business gathering area.

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