Transformation And Upgrading Of Ningbo Garment Industry To Promote Development And Business Development

In 2011, Ningbo had clothing There are about 3000 enterprises, and the textile and garment enterprises above Designated Size achieve 124 billion yuan in industrial output value, an increase of 3.3% over the same period last year. According to preliminary statistics, there are 204 garment enterprises above Designated Size, and the main business income is 19 billion 424 million yuan, up 9.06% over the same period last year. The total output of clothing is 1 billion 100 million, and Ningbo is still the first garment producer in Zhejiang Province, accounting for 31.11% of the total clothing output of the province.

Ningbo's textile and garment industry can achieve such a result. Its Military Merit Medal is worth the credit of the Ningbo fair. The Ningbo Clothing Fair was born in 1997 and has become an important platform for Ningbo to support the development of garment industry. In the past 16 years, after the government and industry jointly created and nurtured carefully, the Ningbo Clothing Fair has not only become the first textile and apparel professional exhibition and national A-level exhibition in East China, which has been certified by the International Exhibition Industry Association UFI, and its exhibits have also developed from single men's clothing to a complete industrial chain covering men's wear, women's wear, children's wear, business casual wear, clothing, accessories, clothing machinery, fashion trend publishing and so on.

It is understood that the sixteenth Ningbo international costumes Fair will be held from 25 to 28 October.

　　 Positive transformation and upgrading to promote industrial development

The clothing industry in Ningbo persisted in the market allocation of resources, constantly innovating in terms of system, and carried out a series of reforms in the aspects of management mode, distribution, employment and property rights. It provided a driving force for the "first come" advantage of the garment industry structure adjustment, and actively carried out transformation and upgrading.

In men's clothing brand One of them is "PE Luo Cheng". It also introduces the "Robinson Cowboy" casual dress that meets the 25 year old consumer group of -35 years old. The Shenzhou International Group invested 186 million dollars to create a fast fashion brand Maxwin (Ma Wei) for men, women and children. Women's wear brands such as Taiping, Fei Ge, de Ma Na, STEVE&VIVIAN and so on advance steadily. At the same time, the children's wear in 2011 has been developing rapidly. There are over 200 million capital influx, including Ledano, Taiping bird and GXG are all involved in children's wear. Old brands such as one stop, Shanshan KIDS, new brand such as AI Bei Bei, Xiao Hu Patti, Barbie Lele and so on, the children's wear has initially formed a lineup of brand development. In recent years, YOUNGOR has implemented multi brand strategy and launched its six series of brands. Last year it just crowned "China's ten largest professional wear brand". By the end of 2011, men's clothing, women's wear and children's clothing in Ningbo had formed a balanced development pattern. Clothing has become one of the pillar industries of Ningbo's economy.

For Ningbo, textile and garment exports played an important role. But in recent years, due to the external environment such as shrinking external demand, a batch of garment enterprises in Ningbo began to transform from export to domestic market, in order to find a new way of development. Ningbo's Fig group has used the "OEM" of famous brands such as Adidas and Reebok as an important source of revenue. After market research, the Group invested in developing its own brand building project, that is, "FIOCCO" senior women's clothing. At present, the brand of fig has enjoyed a certain reputation and popularity in the domestic market.

According to Zhou Xueming, Secretary General of the Organizing Committee of Ningbo Clothing Fair, in 2011, the effectiveness of Ningbo garment enterprises continued to grow. Profitability continued to pick up, with a total profit of 1 billion 989 million yuan, an increase of 11.6% over the same period last year. Many leading clothing enterprises adhere to the brand strategy and strengthen the construction of domestic marketing outlets, while the steady growth of export sales, domestic sales growth rate has reached 25%. Small and medium-sized enterprises with product innovation have achieved great benefits after being supported, and their performance in 2011 has once again hit a new high.

After 30 years of development, the garment industry in Ningbo has shifted from the original manufacturing to the brand age. The first tier companies are mainly traditional enterprises, such as YOUNGOR, Shan Shan, Luo Meng, and so on. The second tier is mainly made by Lopez, Ai Mei, Shen Zhou and so on. The third tier is the main brand of fast fashion and virtual business mode represented by the major brands, such as GXG, Bo Yang and so on. Next, many foreign trade processing enterprises will be transformed into women's clothing and children's clothing brands, such as the already emerging STEVE VIVIAN, AI FabI, and Dabie and so on.

　　 The Expo promotes enterprise development with "creativity"

From the date of its founding, the Ningbo Clothing Fair has always adhered to the tenet of relying on industry, service industry and upgrading industries. In the past 16 years, innovation and change have been constantly carried out to drive enterprises to move forward.

For example, last year's Ningbo Clothing Fair successfully launched the "E+ Wardrobe" clothing industry e-commerce conference, which was enthusiastic. Zhou Xueming said, "E+ Wardrobe" clothing industry e-commerce conference actually responded to two problems, one is the integration of industry and informatization, and the other is to boost the upgrading of traditional industries. In the competition of modern garment industry, the rapid response system based on information technology has become one of the magic weapons of winning. Information technology has greatly improved the efficiency of the use of human, financial and material resources, optimized the order management process, and improved the management level.

Two, on the basis of information technology innovation, there are second ways to choose the traditional industry marketing and brand promotion mode. Informatization solves the problem of resource management, and e-commerce is another channel for enterprises to win end consumption. After the first "E+ Wardrobe" clothing industry e-commerce conference was held, the media received wide attention and the industry praised it.

"The more than 30 national clothing business platform for the first time is so concentrated. Ningbo For many companies who are accustomed to bow and walk, the first is to popularize the expertise of the electricity supplier through brainstorming. The two is to provide a chance to face to face communication and reduce the cost of communication. Ningbo clothing has always been famous for its high quality, so it has won the favor of participating electronic business platform. For example, Bo Yang, GXG, Taiping bird, on Taobao and other major platforms sales increased explosively. Take last year's Taobao double eleven activities as an example, GXG won the first place in the country with 41 million 900 thousand daily sales. This year's electricity supplier conference, we plan to invite B2B, B2C and C2C three business models of industry representatives to attend the speech docking. Zhou Xueming said.

In addition, since 2011, the organizing committee has launched the activities of "new designers entering Ningbo". In this regard, Zhou Xueming said that Ningbo is one of the most concentrated areas of clothing in China, and industrial transformation and upgrading need to continuously supplement the power of design. "At that time, the Chinese fashion alliance gathered huge designers of human resources, and needed a good family to dream of grafting and realize their own value. The cutting-edge designers come to Ningbo to popularize fashion to the public, bringing business cooperation between talents and brands to enterprises, and pushing forward the upgrading of traditional industries to local governments.