Knowledge Of Clothing Display

Display is to put clothing in a specific location, in accordance with the arrangement of the arrangement, the clothing displayed in front of customers, so that customers are satisfied to buy the desired clothing.

clothing

The display is through the overall layout and overall arrangement of the full range of clothing in the open space. It embodies the stylization, logization, functionalization, aestheticization and charm of the brand clothing image, and promotes the brand marketing promotion measures, imperceptibly inspires the consumers' sense of identity, and guides them into the conceptual consumption field.

This is one of the essential strategies and tactics of modern clothing brand clothing, especially the perceptual clothing in consumer service.

Five basic conditions of display: visible, easy to pick, easy to buy, rich or sexy Management: classification, color separation, size and sorting.

The starting point and core of clothing display and exhibition is series people-oriented: goods oriented: T-shirt + jacket + downloading + Accessories + boutique = series clothing is generally defined by gender, style, function, season, color system, design concept and other horizontal implementation series.

We should aim at the brand clothing series combination image to display and display, so as to promote conceptual and serialized consumption, enhance brand effect and maximize sales.

The formula of display, space environment setting, planning + series clothing + sale advertisement / props = clothing display.

The purpose and principle of display and display.

The basic purpose of display is to stand on the customer's side: obviously easy to see, ergonomic and customer perspective.

It is easy to understand, categorization and distinguish life form.

It is easy to choose, have clothing regulations, and display in order.

Stand in the store: good efficiency, effective distinction and layout of store space.

Easy to wear

Inventory management, easy to understand the best sellers, to prevent loss.

Reduce costs, save labor, standardize and manuals.

The basic principle of display and display is to keep the overall display concise, clear and reasonable, so as to enable possible sales to reach as soon as possible.

The combination image of the series clothing always occupies the leading and core position.

Simplify and highlight the key points.

Formal refinement is internal to establish necessary and clear richness: the dominant and focal series clothing should be properly configured and corresponding to POP, showing visual perception.

Create (empty frame) effect.

Pay attention to the contrast and unification of the virtual reality and the point surface.

Clearly set up the theme.

The content of the exhibition is focused on: regularly updating the visual effects of the central theme, hinting, inducing, inspiring and infecting consumers, and strengthening their awareness of the specific lifestyle of brand expression and stimulating their desire to buy.

Fully and comprehensively use various functional elements to improve the display effect and style.

The implementation of modern clothing display and display requires comprehensive application of consumer psychology, social aesthetic trend, ergonomics, brand clothing design and development, and other practices and consensus.

It also adaptations in different areas according to the different regions' special consumption tendency and objects.

In the formation of a unified, distinct, systematic and complete visual induction, strive for accurate and effective display and implementation.

In the light of the standpoint and position of the dissident (customer), we should analyze and demonstrate the effectiveness of the exhibition so as to make it objective and practical, and make targeted adjustments and follow ups.

Factor A the economical principle of display and display of cheap sex, color, light and light: the key position of display should be the money revolving rate and high gross clothing.

The relevant clothing display must be close.

Best-selling clothes must be arranged in the golden section of the initiative line.

The classification instructions must be clear and clear.

The application of display shows the display of emphasis on single product. Attention is paid to wall column display products to cover the freshness and frequency of customer purchase process with clothing.