Supplier Promotion And Chain Promotion Of Garment Enterprises

Promotion can be divided from the aspect of promotions: the supplier promotion of clothing enterprises and the clothing enterprises.

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Supplier promotion of garment enterprises

The supplier promotion of garment enterprises refers to the special discount or discount mark, gift or preferential price that the supplier sells on the packages of some designated retailers or clothing stores or supermarkets.

The cost that the supplier pays to the chain is often directly related to the sales promotion of their products. Then, the method of paying the fees will enable the supplier to have a certain lead in promoting their own products, especially when the chain store's promotion plan and activity plan are not yet fine and proficient.

Usually, the way of promotion that the supplier wishes to start is: special sales assistance (return).

Commercial advertising for concentrated areas.

The advertising cost and the advertising expenses of the brand in the clothing store and the clothing store are clearly stated in the advertisements.

Advertising materials (photos and original illustrations) of clothing stores.

A large sale price for planned sales.

Promotion of chain enterprises in clothing enterprises

Chain clothing stores have various forms of promotion, because they are often implemented at the sales site and targeted.

Direct stimulation of on-site purchase is a common promotional tool for chain clothing stores.

At present, the most common ones are the following: bonus sales.

The more you buy, the greater the chance of winning.

Buy one get one.

Gifts are the same products, or products, but are not related to other commodities, but the value of gifts is generally lower than that of the purchase.

Sales discount.

The more you buy, the less expensive it is to stimulate large purchases.

Let profits sell.

The main purpose is to make profits for backward or outdated commodities or factory direct selling products. We should pay attention to the coordinated actions of each sub clothing store and keep the price consistent so as not to break down each other.

Return the loan.

Choose a lucky customer on a daily or holiday basis, or choose a day every quarter as a lucky day to return the purchase money and stimulate customers' desire to buy.

Offer discount cards.

Mainly for customers who purchase a certain amount of money, they can enjoy a certain price discount for their card shopping.

Discount cards are equally effective in the clothing stores of chain clothing stores.

On the spot display.

For new products, set up counters in commercial clothing stores to display their functions, introduce methods of use, and stimulate consumers' interest in new products.

Replace it with old ones.

Chain clothing stores must be united with manufacturers, that is, to replace some goods sold in a clothing store, and the larger price difference can be made up by customers to pay some of the price.

Trade stamp.

By chain

A unified printing is given to customers at the time of sale, and when the customer accumulates the stamp to a certain quantity, he can receive a certain amount of cash or material from any clothing store.

The special packaging is actually a sales discount way, that is, the goods in the package are marked free, such as 10 colored pens, 5 free.

However, in order to ensure the image of "good quality and high quality", businesses should use this method cautiously.