Representatives Of Global Fast Fashion Brands Zara, H&M And UNIQLO Online Store Are All Online.

As one of the largest clothing chain retail brands in the world

Online stores are officially launched in mainland China, online and offline.

To maintain a consistent style, the online platform will synchronize the sale of women's wear, men's wear and children's wear series with the physical stores. Customers can browse and place orders through any browser. Users can also choose to deliver goods to the home or to the nearby Zara stores for their own distribution methods. They can buy authentic clothing without going out, "door-to-door is very convenient", "delivery is fast", "shop CN domain name is very good to remember", and Zara, which is popular among Chinese consumers, has won a lot of praise from consumers.

Since then, as a representative of fast fashion brands worldwide, Zara, H&M and UNIQLO have been launched for Chinese users.

。

Among them, UNIQLO and Zara chose the form of "brand +CN domain name" as the first entry to China's market. They not only made clear the importance of the Chinese market, but also maintained a high degree of consistency with their brands.

Offline stores, e-commerce platform flagship stores complement each other, thus forming a complete brand system and marketing structure.

Before Zara, fashion heavyweights Louis Weedon, Armani, international famous fashion brand MUJI Muji, C&A west dress home, GAP and so on, all use CN domain name to build official website and shop.

According to insiders, unlike many domestic enterprises using e-commerce platform to carry out network sales business, foreign enterprises generally do not adhere to any e-commerce platform, but usually use independent domain names to open their own online shops.

In the long term development, it is a trend to create its own online shop outside the platform, which is conducive to maintaining the integrity and individuality of the brand. It is an indispensable part of a complete brand system.

Data show that more and more SMEs have begun to build independent online brands outside the platform, and many people have chosen CN domain names when choosing the domain name.

The real name registration of CN domain enables enterprises to master the ownership of domain names. At the same time, CN domain name resources become an important reason for enterprises to open independent online stores.

Engage in a platform

Mr. Li told reporters that recently he has just opened two CN domain names to create an independent online store, and the domain name is closely related to the brand name. Directly using the brand name as the website name, not only highlights the brand strength and connotation, but also deepens the brand impression; meanwhile, the CN domain name is easy to remember and easy to use, reduces the consumer's memory and use threshold, saves the search steps, and further deepens the convenience of e-commerce.