The Third China Fashion Alliance Fashion Launch Campaign

From "

"Declaration" to "global context and Chinese value" and then to "fashion under change", the third China Fashion alliance fashion launch event will be next to the fashion capital of Shanghai in October 21st.

The fashion launches continued from October 21st to 25, including three series of activities: October 22nd ~24, the Chinese youth designer brand will be released in Changning District World Trade mall. In October 22~23, the China International fabric fashion show, featuring the textile fabric brand enterprise, was hit by the same time at the China International Fabrics and accessories Autumn Fair. Meanwhile, the organizers also deliberately arranged nearly 100 sets of fashion show.

It was introduced into the T platform in a static way, and held the static exhibition of China International fabric fashion show on October 24th ~25. The third China fashion industry forum was held in Hongqiao Sheraton Hotel in October 24th with the theme of "changing fashion".

The fashion announcement of China Fashion alliance will see the fashion festival through the three big changes of "younger, commercialized and high-end", thus triggering a new wave of China's fashion industry pformation.

Younger: designer brand release strategy framework

In the view of the organizers of China Fashion alliance, the designer brand cultivation plan is a systematic project. Designer brand wants to get better development, besides needing to be well known to the public, it also needs professional, commercial and capital intervention.

All these will be the next step for Chinese fashion alliance to explore the direction of brand development.

The release of young designer brand is an important platform for China Fashion alliance to support and guide the designer's brand development plan. On October 22~24, 14 young Chinese designers, such as Liang Xue, Chen tran, Huang Haibing, Hua Gao Feng, Zheng Tong, Yan Ming, will spread their unique fashion passion and design Charm on this stage.

Commercialization: brand fashion show drives enterprises to deepen the market

This year, China Fashion alliance joined forces with China international textile fabrics and Accessories Expo to launch a new branch of China International fabric fashion show for the launch.

The event will be held in conjunction with the fabric Expo in the same period. It will be carried out in the form of dynamic release and static display of clothing, so that professional audiences can get closer to fabric, intuitively understand the characteristics and expressiveness of fabrics, and have a deeper understanding of the characteristics, quality, style and brand of fabric production enterprises, which is conducive to establishing a more harmonious relationship between supply and demand.

The participating companies include research, Dan Mao textile, Lu Tai textile, len Jing group, Huaqi printing and Shishi brand association. They will show the professional strength and fashion charm to the professional spectators at the scene.

High-end: forum to set up a new height of fashion

This forum is scheduled for October 24th, consisting of three main parallel sessions in the morning and two parallel forums in the afternoon. The theme of the forum is "fashion in change". The three parallel forums are: Trend Forum, youth leaders round table forum and designer brand Roundtable forum.

Speakers of the trend lecture include the visiting professor of Royal College of Art, the famous fashion publisher David Shah, the global president of Style Sight, Franklin Bober, the chief executive of the French Promostyl company Thierry Zouzou, and the "international"

Fashion trend editor, Zhang Wei and other fashion experts will bring the trend of global lifestyle and consumption to the audience.

The youth leaders Roundtable forum was jointly hosted by Zheng He island. He invited Mao Zhongqun, President of FOTILE kitchenware Co., Ltd., Liang Zaizhong, vice president of Sany, Liang Zaizhong, executive director Wang Xiaofei of the Jiangnan group, Xu Shitan, vice chairman of the board of directors of Shimao Group, Xu Shitan Xu Zhihua of CEO group, Zong Fuli, deputy director of the Xiaoshan two base management committee, Liu Chang, Secretary of the new hope group, and chairman of the general assembly of culture and Technology Co., Ltd.

The designer brand forum is co sponsored by UTA, an internationally renowned brand management consultancy, inviting famous brand management expert Yang Da Yun, famous fashion designer Xie Feng, Wang Yiyang, Zhao Qian, director of the new international fashion agency, and Zhou Xiangyu, the new generation designer, to participate in the exchange, and discuss the growth environment and development of designer brand in China.