How To Solve The Problems Of Garment Enterprises In Channel Management And Control

In view of the above problems, based on its top professional resources and international advanced experience in the field of global fashion consumer goods and apparel management, we provide targeted solutions according to the specific problems faced by customers.

What is more important is to help clothing enterprises learn to find problems and think about problems.

Method.

First of all, we need to analyze the channel structure, sales contribution, coverage rate, network density, channel efficiency of garment enterprises, and so on to evaluate the channel resources and current situation of garment enterprises themselves. At the same time, we examine whether they match the existing brand positioning or brand combination.

It is necessary to assist garment enterprises to make decisions first, adjust the brand positioning / brand combination according to the channel structure of the existing garment enterprises, or adjust the channel structure of the existing garment enterprises according to the brand positioning / brand combination.

The premise is that because of the diversity of consumer demand, it is impossible for a product to serve all consumers today, so the market must be broken down.

Only when the directional problem is clear can we further carry out the planning, execution and monitoring of the channel of garment enterprises.

In the planning of garment enterprises, we should first divide the sales area according to the geographical area, weather and consumer buying habits, and divide the city level according to the scale of urban economic development and population size.

According to brand positioning, choose which sales area and which city level market is the target market of clothing enterprises.

In the channel planning of garment enterprises, we should consider not only satisfying the needs of the target consumers as far as possible, but also distributing the clothing of the garment enterprises to the maximum extent, and also considering the clothing enterprises.

The limitation of resources.

Therefore, we must further divide the entry market according to the market capacity and the existing market share of garment enterprises. Generally, the market is divided into four different types of markets: one is large and strong: large scale and fairly developed market; fierce competition; garment enterprises already have strong competitive advantages; scale advantages can bring higher profit margins; two, large and weak: large, developed or developing markets; fierce competition; garment enterprises are inferior to other market leaders; but they have potential to expand their scale to gain competitive advantages; different market types adopt different channel strategies of garment enterprises, and make rational use of resources of clothing enterprises.

What types of business do different markets enter, direct or distribute, because direct and distribution functions are different; how to locate the roles of different stores in different markets?

According to the channel development strategy of garment enterprises, we should adjust the organizational structure of garment enterprises' channel management and control, control the key business processes of garment enterprises, so as to meet the needs of implementing the channel development and management of garment enterprises; design the content, form, cycle, analysis and statistics methods and reporting methods of channel information of garment enterprises, so as to improve the efficiency and efficiency of channel management and control of garment enterprises, and increase the channel control power of garment enterprises.

According to the channel development strategy of garment enterprises, and with the implementation of strategies, the channel customer classification standards and support policies of garment enterprises are formulated, and the grading standards and supporting policies of the channel shops of clothing enterprises are rationally formulated.

All kinds of resources, people, money, things, etc.

According to the channel development strategy and business objectives of garment enterprises, specific garment enterprises' channel development and management action plans are formulated, including the number of shops in each market, the time of opening shops, and the prediction of store sales.

Finally, it helps garment enterprises to achieve effective synergy from three aspects: strategy, personnel and operation, so that garment enterprises can carry out effective monitoring and timely adjustment in the execution process.