Fashion Companies Invest Tens Of Millions Of Animated Cartoons.

In recent years, quite a few in Shaoxing. Spin Enterprises have stepped into other industries, some have entered real estate, some have entered entertainment and leisure, and others have entered cultural and creative industries.

　 Fashion companies invest tens of millions of animated cartoons.

　　 Shaoxing People are involved in animation, many people think of "Shaoxing master", now, a clothing enterprise in Keqiao will also set foot in this industry.

Last month, Zhejiang Rui Xue international fashion limited and South Korean animation company unlimited entertainment company will launch an inspirational space anime next year.

According to Xu Xingmu, director of the company, the cartoon launched by this snow will be planned and produced by the director of Korea Entertainment Limited, who has participated in animated cartoon such as "smart stop" and "Astro Boy". The company invested 10 million yuan in the first phase and launched 50 episodes.

Xu Xingmu said that if the market is well received after the launch of the animated cartoon, it will continue to invest and push forward, and it should be matched with the famous animated cartoon "pleasant goat and grey wolf".

　　 Behind the cartoon is children's wear brand.

"Investing in anime, we hope to be able to start." Xu Xingmu introduced himself as an amateur in the field of animation, so he invited the best team, and many enterprises in China Light Textile City Creative Park will also join the creation, providing related services for the animation team.

For future market prospects, Xu Xingmu said that he did not look at the animation itself, but the brand value of the cartoon image. He hoped to create a series of cartoon characters such as pleasant goat, grey wolf and so on, and develop a series of derivative products.

In derivative products, clothing brand is a project he focuses on. "This is a major advantage of Shaoxing's textile industry. Shaoxing has a very mature textile market, and the company itself is clothing design, so it's not too difficult to design children's clothing brand in combination with the cartoon image."

According to reports, more than 50 animation production teams from South Korea are coming to the creative garden. The content of the animation story has been formed and is being produced in a tense way, and has begun to discuss with the CCTV on the broadcasting matters. If it goes smoothly, it will be broadcast on CCTV children's Channel next June.

　　 New industries, new opportunities

Textile industry is a traditional industry in Shaoxing. It is an opportunity and a challenge for many traditional businessmen to switch from traditional industries to new industries.

Professor Zhang of Shaoxing University believes that from the perspective of the current development trend of traditional industries in Shaoxing, cultural and creative industries are a good investment direction. He believes that many traditional industries in Shaoxing are labor-intensive industries, except for the industry itself. Transformation and upgrading Besides, joining some new industries is a new idea and a way of thinking. It has positive significance for the shaping of corporate culture and the building of brand value.

There are also insiders pointed out that improving the cultural connotation of enterprises is an article to be done by many textile enterprises in Shaoxing in the future. It is also a way for enterprises to enhance their brand. In addition, the combination of cultural industry and textile will lead to a new industrial chain, which will help break through the bottleneck of textile industry and create more business value. This is also the main driving force for many textile enterprises to get involved in new industries.