How To Conduct Sharp Marketing In Garment Enterprises

Keen marketing is a marketing mode which is very suitable for some small and medium-sized garment enterprises.

Relatively speaking, the strength of small and medium-sized garment enterprises is not very strong, and the resources available are limited, and they can not be found.

The reasonable way and shortcut to cut in is often difficult to survive. Under such circumstances, through sharp marketing, ingenious entry into the clothing market can achieve 42 goals.

If clothing is the same, the marketing mode of clothing enterprises can consider blunt marketing, but the first one is only suitable for sharp marketing.

This is not determined by the willingness and preferences of garment enterprises, but by the strength of garment enterprises.

Just like a martial arts expert of great strength, you can use the meteor hammer or you can use Guan Gong Dao, while a weak beauty can only defeat the enemy by using the combination of two swords, and the reason is very simple.

The sharp marketing elements include finding the gap in the relatively mature clothing market, finding "bright spots" in the dull products, and skillfully promoting them with the popular skills, so as to achieve the goal of maximizing the return with minimal investment.

For example, at noon yesterday, a boss invited me to dinner. The boss was a car repair industry. But from the name of the clothing enterprise, it played an uncommon name, "Hui Tong". Consumers are hard to remember and are interested in.

I made him the image of "brother Han repair car" and found a unique LOGO with a charming image.

From the point of view of consumer psychology, most consumers still prefer to deal with "simple and honest" rather than "smart" boss, and "Han Ge repair car" is easy to give people a sense of closeness, so this is the most appropriate way to connect with consumption.

adopt

It is a small application of sharp marketing to create the image of "foolish elder brother" and make it easier for consumers to accept it.

There are more examples of sharp marketing in the clothing industry, and the sharp point we like to create is the "fish head expert". The image of Shao Zhufu marketing to a small restaurant is the image of "Ji'nan marketing king" and "marketing expert". I have made breakthrough points for Shun and international. For these stores, we are helping to find a breakthrough point, and then push on to the clothing market and succeed at one stroke.

At the moment, I often receive advice from my domestic marketing friends to consult my sharp marketing, and receive dozens of phone calls or QQ online consultation every day. Most of them express interest in my keen marketing theory, and the average clothing business in Ji'nan has more than a dozen every day.

The main topic of consultation is the same topic, but sharp marketing theory is very simple to understand, but how to use it correctly, rationally and scientifically is the key to the problem.

That is to say, the success of marketing strategy is the success of "tactical dominance" rather than "strategic dominance". You may know what to do and know how to do it, but it does not necessarily mean what you will do or what you can do well. "Doing" and "doing well" is sometimes a very big gap concept. If you are interested, you can continue to explore the skills of sharpening marketing with other ways.