Site Selection Is The Key To Running A Clothing Store.

With the siting standard, the next step is concrete operation.

The group with more than 100 years of history has more than ten thousand jewelry terminal stores all over the world, and professional departments have long been responsible for site selection. The success rate of site selection is almost one hundred percent, which is also one of the core competitiveness of clothing brands.

It is worthwhile for us to draw lessons from the location planning of the shop opened in the years of actual operation.

On the choice of the target business area, the focus is on whether the business circle meets the market positioning of the brand and the stability and maturity of the business circle.

First, the preferred target is determined by the popular shopping malls, clothing cities and women's special stores in the target market.

Second, the target market has a high population density and large population.

Many areas have already built quite a few characteristic communities. According to the current development trend of urban construction planning, the trend of residential "community-based" is becoming more and more intense, and shops run by communities can often achieve good results.

Third, the streets and areas gathered by peers.

This phenomenon is familiar to people gathered in the same area or even on the same commercial street, because customers want to buy products with high quality and low price with as little money as they can, and they often sell three goods.

With the advantages of obvious advantages, strong personality and strong competitive strength, they can quickly compete for and occupy the target market.

Fourth, the surrounding areas of schools and other schools.

College students are in the prime of life, vigorous, but in fact, there was no way out. They had limited funds and some places could only be saved.

For example, the wooden shelves in the store are cheap wood and paint, and the color decoration on walls and glass is sprayed with canned paints, which saves energy and saves money.

This casual and rough feeling is very much blended with the casual style of the shop.

It is sensitive to charm and has a persistent pursuit of fashion accessories, but because of its limited economic capability, it is very sensitive to price. The market positioning of clothing decoration quality, low price and low price can meet their needs to the greatest extent.

Following the same principle, Haagen Dazs should not hire a professional agent who is familiar with the local life style to select the address of flagship store when choosing the site.

In short, for entrepreneurs, the location of clothing shops is an important factor related to the rise and fall of business.

In the process of site selection, we should not only consider the population density, geographical environment, terrain characteristics and other conventional aspects, but also consider the development trend of regional economy, income level, residential area planning and so on.

In addition, clothing

The characteristics of the roads and the configuration of the clothing shops should be taken into consideration.

The selection of a suitable store site should be considered in combination with all the factors mentioned above. Now, the 5 best chain stores are closest to the Olympic Sports Center.

Because the surrounding villages have grown into a mature District, with a moderate level of consumption, large flow of people and regular consumers.

In this way, once fame is made in that area, good reputation will bring good business.

If you are a franchisee, you should also be good at getting the support from the head office. With the experience of joining the head office, you can evaluate and demonstrate the store site.