Marketing Skills To Be Understood By Marketers

"Diligence" or "Laziness" -- On Marketing personnel How to allocate energy reasonably. Marketing staff can be reasonably "lazy". A few years ago, the marketing staff set a record of "wearing a pair of shoes in three months". The marketing staff once took off their shoes in public on the rostrum to show everyone the thick layer of "palm" they nailed on the sole. Now, marketers have learned how to reasonably "slacken off". In the past, they used to use their legs more than they used to, but now they use their mouths more than they used to. They didn't have to say what they did in the past, and now they may have said or done it. The reason is not hypocrisy, but the nature of the work.

Do the marketing of garment enterprises with "culture" or "no culture" - talk about the importance of the sinking of the marketing mode of garment enterprises. In the words of marketers, many department directors said yesterday that they were too "literate", or even highly literate, but sometimes the marketing of clothing enterprises just needs "no culture", just as the executive power is not good or bad because of how good your plan is, but because it can be understood by people with the lowest IQ in the department. Two days ago, I attended a dinner party. The food in the restaurant was very good, and the decoration was also exquisite, but the name was "Simple Food Lane". The marketer had some doubts. The shopkeeper's original intention is to take Confucius' comments on Yan Hui's noble quality of "eating a bowl of rice, drinking a bowl of rice, living in a mean lane, and returning without changing their happiness", but the shopkeeper clearly values the cultural taste of the diners too high. Actually? When diners invited guests to dinner, they mentioned the name of the restaurant. Some of them didn't even know the word "bamboo bowl" and didn't know how to pronounce it. Moreover, the name was difficult for many people to remember because of its high pitch and low popularity. Therefore, the name is a good name, but its cultural heritage is too rich to be popular.

Of course, some people will say, "Isn't it also very popular that people 'live in the east and live in the west' and 'one thousand and one nights'?" Of course, these two names have a little more words, but they have two characteristics: first, each word is not complicated, and almost everyone knows it; Second, there are stories and allusions, which are conducive to communication. Therefore, it is not surprising that the shop is well done. Such as Laohan Pig Feet and Cui Family Roasted Pigeon, most of them are doing well because their names are easy to remember. My suggestion is that the department should do planning, not cultural planning, but "no culture" planning, so that no culture people can understand, the customer will not be tired of understanding, and the staff will be easy to implement, Clothing enterprises More than half of our marketing has been successful. That's what smart people say when they simplify complex problems. A manager who is busy all day is certainly not a successful manager, while a manager who is idle may be a wise manager.

"To be a resource" or "to be a marketing of clothing enterprises" -- an important student of clothing enterprises' marketing skills. It is necessary and necessary to develop resources and pay attention to relationships, because only where there are fish can you catch fish, but the question is, can you catch fish where there are fish? That's not necessarily true. It is right to attach importance to resources, but the marketing skills of garment enterprises cannot be ignored. Xiang Yu is so powerful that he wants to seize the earth, but he also hates it. Like the marketers, Archimedes wants to pry the earth up, but he lacks a "fulcrum". Although you have the strength to pry up the earth, if you don't have "fulcrum" and the skills provided by the fulcrum, you will still be unable to use it forcefully. Sometimes resources may be interests, "fish", or castles in the air. Can you catch them Resource advantages It depends on the marketing skills of garment enterprises. Good wind can help me to go to the sky. Good resources also need good flying skills to be successful.