Electricity Supplier "Deterioration": A Strong Habit Of Retailers

Determined to cross the deserts of the world, in October, Jingdong launched a promotional campaign called "Desert Storm". Ma Yun recently shaved his head and was accused of losing to Shi Yuzhu in the "8 16 electricity supplier war" gambling game, but his bigger gambling business still built its own "double 11" promotional activities.

The war between Jingdong and Tmall, Liu Qiangdong and Ma Yun spread to sellers.

Yesterday, in the mail and recording proof that Jingdong gave to reporters, several businesses said they would withdraw from Jingdong activities due to Taobao threat, while Taobao people said that ten stores were locked by Jingdong and could not operate.

I'll lock the shop on your blacklist.

In a short 20 minute recording,

The seller used 4 "passive" and 5 "helplessness".

In the recording provided by Jingdong mall, the seller said that it had signed a 50 million yuan sales contract with Taobao at the beginning of the year.

Now, there are 2 stores and 40 million yuan goods in Taobao.

Taobao calls that if it participates in the "Desert Storm", it can not participate in the "double 11".

Sellers are sandwiched in the middle, so helpless that they can only choose passively.

"Taobao, Tmall, we have hundreds of sellers, 300 million yuan of goods, the impact is too great."

A warm underwear seller said: "Taobao said to participate in the" Desert Storm ", put these stores into the blacklist, we have no choice.

In the mail records provided by Jingdong, Jordan, Siqi (sportswear shoes), north polar fabrics, you Dao, EBG, OSDY, Bosteng and Giordano said they could not participate in Jingdong activities because of Taobao's coercion.

Subsequently, the reporter also called the above part of the enterprise responsible person, but the other side is reluctant to make a stand.

When reporters asked Taobao about this, the answer was quite the opposite.

"In recent days, dozens of businesses have been planning to participate in Taobao's" double 11 "shopping carnival, which has been unilaterally locked up by Jingdong and unable to operate the shops properly.

Le Tao's official store in Jingdong is also locked in.

In a note provided by Taobao, it is stated: "Jingdong is extremely harsh. If merchants do not participate in Jingdong activities, they will unilaterally lock businesses and businesses will not be able to log on to normal operation."

Channel costs rise, who will control the oligopoly of electricity supplier?

On the big business platforms, price wars and attracting traffic are also required for sellers to make "due contributions".

"Bucking point, margin, promotion cost..."

This set of traditional retailers has been moved to several major e-commerce platforms.

Zhang Nengtian, a clothing sales seller of a billion yuan, told reporters.

Zhang can now open shop on Tmall, Jingdong, Taobao and other platforms.

He said that Tmall mall should charge 5% of the sales discount points, and the promotion cost would be about 10% of sales, and the margin would be more than 100 thousand yuan. If the sales amount was not completed, it would be deducted; the deduction amount of Jingdong would be about 13%, and the promotion cost would be less.

To sum up, the cost of electricity supplier channels has accounted for nearly 20% of sales.

"If it is listed on the" big seller "of the platform, the margin will be more than 800 thousand yuan.

A person in charge of women's clothing stores in Jiangsu and Zhejiang told reporters: "the previous year's advertising investment, at least guaranteed over 3 million yuan.

But this year, Tmall sold these resources to public auction, but the cost is more than the original, at least 1 times.

According to statistics, in the Chinese B2C market last year, the share of Tmall was 53.3%, and Jingdong mall 17.2%, the total number of them has exceeded 70%.

"Even with the newly rising suning.com and shop No. 1, China's electricity supplier is still oligarchy."

An insider said: "while oligopoly is competing, it may hurt the interests of sellers and consumers.

Moreover, the oligopoly of electricity suppliers is more difficult to manage, because no relevant laws and regulations have been promulgated in China.