How To Train An Excellent Salesperson

Good products also need better selling methods.

For this reason, the author is

The skills have been further pondered: who is the best clothing salesman? After researching, analyzing and summarizing the clothing salesmen,

From the point of view of performance, clothing promoters can be classified as "excellent clothing salesmen" and "ordinary clothing salesmen".

However, this division is only based on the results of their own efforts without effective training programs.

If we combine the premise of no training plan, we can further divide them into "creative fashion salesmen" and "imitation fashion promoters".

Why do we need to divide it? Because creative and imitative fashion promoters are good salesmen, most of them are imitative fashion promoters in any clothing company.

Therefore, improving the overall quality of sales promotion is to further improve the "teaching material quality" of the imitative fashion salesmen, so that the training contents they can learn can really be put into the market and fight effectively.

It can be seen that at present many clothing brands have realized their importance in "entering the shop", and have already been doing the job of "good shop".

But most garment enterprises are concerned with clothing salesmen.

Work is still a weak link.

The emergence of these problems, on the one hand, is that most of the clothing enterprises' promotion training is formalistic and not targeted; on the other hand, the management of clothing promoters is usually carried out by more grass-roots management agencies (offices), which generally do not have effective training ability.

Therefore, most of the clothing brands are the first and the only way to make up for the weak links with the "high price grabbing clothes salesmen".

It can be said that it is short-term behavior to make up for the weakness of sales promotion by simple means of digging and digging.

On the one hand, the wage cost of garment enterprises can be increased by the way of grabbing, the more clothing promoters and the higher the cost of wages will be; the other will be the uncoordinated factors of the sales team due to the high and low clothing promoters' salaries, which will affect the mood of more fashion salesmen. Moreover, excellent fashion salesmen will always be a big problem in terms of management and restraint.

The most important thing is that, after all, the excellent clothing promoters who are able to grab the dug are only a few, and the ability of more clothing promoters has not been fundamentally solved.

The sales promotion of single layer meaning is mainly based on the attraction of channels to consumers, and then the promoters of clothing brand clothing can promote sales to the customers.

At the same time, it is also fully explained that the promoters in the limited space and limited number of consumers in the limited space, from the process point of view, is also the clothing brand products represented by the clothing salesmen, kill each other in the terminal store, the winner delivers.

The training work of clothing salesmen is to promote the promotion from the past to the unified promotion skills and knowledge of clothing enterprises.

In the past, we did not pay much attention to the contents of sales promotion training. All training work was only superficial and formal. In fact, training was no training.

Sales promotion can not produce performance, but also rely on the following sales promoters, one of them, one of them, and one for each other. Among them, a small number of creative fashion promoters are more outstanding than most of the imitation fashion promoters. In our past promotion positions, we used both the salesmen's mouths and the salesmen's brains.

after

The breakthrough is to try to combine the mouths of garment enterprises' brains and clothing promoters to form a strong promotional barrier, which can really form an interception force on the fixed-point, and at the same time, make more of the less basic clothing promoters can become outstanding performance promoters.