Customized Online Clothing Is Popular. Custom Shop Has Annual Sales Of 200 Thousand.

More and more online, risks and opportunities coexist, many shops do not dare to easily sell goods.

In an interview recently, reporters found that in order to reduce costs and risks, many clothing stores launched online advanced apparel customization business.

Wu Haizhen is a fashion icon.

Shop owner has been in the boutique Plaza of Keqiao for five or six years.

In September last year, Wu Haizhen found that there were very few online shops with advanced clothing, and she set up a customized women's clothing shop named "fashion Yi" on the Internet to customize all kinds of clothes for customers.

"Some customers are more interested in choosing their own materials and choosing their own money. They are also interested in clothing production, and will provide some styles for the shop to make.

At the same time, we will be tailored to customers' wishes and no inventory pressure at all. "

Wu Haizhen said that second days after she issued a link on the Internet, customers contacted her to make costumes.

Wu Haizhen introduced that the speed of online customized clothing is not slower than that of physical stores. Under normal circumstances, 7 to 10 days will be able to hand over clothes to online shoppers.

Although the processing cost of a garment ranges from 200 yuan to nearly 1000 yuan, it is still widely loved by consumers.

Sales reached about 200000 yuan.

In the interview, the reporter found that there are many online shoppers who provide customized services like Wu Haizhen. On Taobao's website, there are more than 90 "advanced clothing custom-made" shops. Besides traditional suits and fashions, personalized clothing and Chinese wedding dress are popular in online customization.

According to the insiders, the online customization mode, which is emerging in the domestic apparel market, avoids the pressure of clothing producers' inventory.

It is not the same as garment sales. Online customized clothing contains more personalized factors. The products with beautiful and excellent quality are undoubtedly more competitive.

This also means higher requirements for fabric quality of textile manufacturers.