The Mission Of Leather Development In China: From Manufacturing Power To Brand Power

To ensure China

The smooth development of China's light industry has promoted the strategic pformation of China's light industry. The China Leather Association has taken a keen grasp of Premier Wen's instructions on the development of light industry, and summed up four characteristics of the leather industry in the new era: the complete industrial chain; the advantages of enriching the people; absorbing the advantages of labor and employment; and the evergreen advantage of the products.

China's leather industry structure breaks through.

In order to adapt to the global industrial pfer and improve the domestic industrial layout, China's leather industry has implemented an active adjustment strategy, changing the growth mode, actively exploring new models of industrial development, enhancing the added value of products, developing industrial bases and improving scale efficiency.

The China Leather Association has pioneered the industry standard for granting the honorary title of the leather industry in China to the light industry. It has successively awarded the "China Shoes Capital" in Wenzhou, Zhejiang, the "leather capital of China" in Zhejiang Haining, and the "leather leather capital of China" in Hebei Xinji.

Huadu "China leather goods capital" and other nine leather characteristics area honorary title.

Today, the leather industry in China has formed a new pattern of industries with different characteristics and production bases scattered in an orderly way, giving full play to their advantages and competing for development.

We should actively promote the leather industry's industrial layout in the whole country and carry out the strategy of developing the East shoe in the West. It has played a positive role in actively promoting the development of the western region, the rise of central China, revitalizing the old industrial bases in Northeast China and serving the "Three Rural issues".

At the same time, based on the profound analysis of the objective laws of the adjustment and pfer of the world leather industry strategy and the advantages and characteristics of China's leather industry, such as the strong processing capacity and the integrity of the industrial chain, the leather association has put forward the strategic forecast of "the best opportunity for the development of China's leather industry in the first 20 years of this century".

"From manufacturing power to

"Is the mission of leather development in China.

Since 1994, the China Leather Association has registered the "genuine leather logo" certification mark in the State Administration of industry and commerce. The "leather logo" and "genuine leather logo ecological leather" have carried out the historical mission of leading the leather and leather products enterprises to take the branding development path.

In 2007, the office of dermal signs adopted a number of measures to publicize and enhance the "real leather logo" to continuously improve the visibility of China's leather and leather products internationally.

After strict examination and screening, as of the end of 2007, more than 400 enterprises in the country were approved to be linked with "genuine leather signs" and "genuine leather signs ecological leather".

Every two years, the China Leather Association has selected outstanding brands in these brands, and awarded them the title of "China Leather leading shoe king", "China Leather Dress king", "China genuine leather shoes" and "China genuine leather name dress".

With the promotion of China's leather brand strategy, the Chinese leather industry has already produced a brand group army in the characteristic areas such as Wenzhou, Haining and Xinji, and the scale effect of the brand has achieved initial success.

At the same time, a large number of famous brands also broke through the soil. 39 enterprises were honored with "China famous trademark", and 5 enterprises were awarded "China's export brand". AOKANG, BELLE, Shulan and other leather shoes and fur brands were renowned both at home and abroad.