Running Rules Of Chain Stores

Clothing affiliate ignores customer convenience. Today's Consumer More and more fastidious, more and more attention has been attached to the matching of the property of shopping places and the improvement of the surrounding public facilities. A car owner wants to find a parking lot quickly when shopping, and the elderly do not want to climb a very high ladder. Everything starts with its own convenience. Franchised stores must take these convenience factors into consideration, otherwise customers will be reluctant to patronize them.

Regardless of the image of the fashion alliance, people seek sales. Population density, buyers and consumption. Many stores will compete in such a clothing trade circle. However, considering only the location of investment from the perspective of investment return, it is not necessarily possible to maximize the benefits. In addition to considering the promotion role of store locations to sales volume, we should also evaluate the impact on brand image. To ensure that the brand image is not damaged, manufacturers should also emphasize the sanitation, cleanliness and beauty of the surrounding environment in the location of stores, and try to avoid being adjacent to grocery stores, restaurants and machinery repair shops.

The competition of garment joining is blind. Excessive concentration often results in market saturation. Sometimes, many similar stores located in the same clothing trade area seem to be doing well in business, in fact, they have reached the tipping point of competition balance. When a new store is added, the market is over saturated, resulting in a lack of money. All of the original money has started to lose money. In the case of product saturation in clothing trade area, it is better to adjust the train of thought and choose the category that has strong complementarity with existing commodities so as to perfect the commodity structure of the region.

Industry deviation Clothing business circle Location. Each region has its own overall commercial network layout. Where to develop the service industry and where to develop the IT retail industry? Every city will have long-term overall planning. Misplaced location, moving against the trend, often can not get the support of macro policy and the promotion of the environment, and it is hard to please and can only choose to withdraw.

Lack of borrowing consciousness. It is not necessarily a good thing to do business and become a market. Skillfully borrowing the opponent's potential can often play a positive role in promoting sales. This phenomenon can be explained by the location of the McDonald's.

Underestimate the influence of consumption inertia on purchase. Although many operators have done a lot of work in positioning and clothing business analysis, they can only end up by considering the consumer's characteristics of consumption. Some audio and air-conditioning stores have entered the newly developed large residential areas because they have seen the huge consumption demand of the new clothing market. If there is no competition in the clothing business circle, if all the customers need to buy, they can naturally support a shop. However, such durable consumer goods as sound and household appliances are expensive, and the frequency of purchase is low. Consumers are willing to pay more when they are buying, and goods are less than three.

The location of a store decides success or failure. In order to make a scientific and effective decision, we must fully understand the information, business layout, business planning and purchasing habits of the clothing business circle. The location of franchised stores must adhere to the principle of "no shortage of goods and no shortage of goods". Chain store clothing store Planning is a wise move.