What'S New For Taobao And Tmall?

In October 18th, Taobao set up Taobao market with Tmall double eleven.

The promotion strategy was announced recently.

Taobao said that Taobao Carnival will be held at that time, and revealed that Taobao Carnival promotion is aimed at promoting inventory clearance purely, and requested that two dozen of the original products should be adjusted to Taobao Carnival as far as possible.

It is reported that "Taobao Carnival" pactions ranked accounting for Taobao's annual ranking of women's clothing.

"Double Twelve" should be the weathervane next year, and increase the story.

Last year, "

"Big promotion, zero point one to ten minutes turnover exceeded 100 billion yuan.

This year Taobao does not seem to be able to achieve this effect.

Instead, it emphasizes the concept of "next year's weathervane", which no longer attaches importance to sales, instead of adding "storytelling" and turning sales pressure to Taobao carnival. It seems to indicate that Taobao's "double two" brand should be promoted.

This year, the Taobao Carnival and the "Double Twelve" form a whole sales system. The carnival focuses on sales and inventory.

Taobao forecast

The main meeting of each industry is UV1500W.

In from November 8th to 10th, Taobao Carnival began to warm up, and November 11th was the official time for Taobao carnival.

The "Taobao Carnival" promotion is on the day of activity. The price of a single product is 50 percent off (not higher than). It is suggested that the package is not mandatory (the promotion price is set by Taobao system, and the mail need to be set up by sellers).

A shop can register several venues, but one venue can only register one product.

There are 150 sellers in the Taobao Carnival ladies' main venue, consisting of 110 sellers and 925 women shops in the Taobao Carnival women's promotion competition PK and 925 TOP40 shops.

The main venue is fixed charges, but the exact amount is not yet determined.

Taobao revealed that the "Taobao Carnival" on the same day, the main venue seller shop TOP30, directly into the Taobao women's clothing 1212 activities.

Taobao women's clothing category venue P4P investment, pay by click, 0.05 yuan click.

The Tmall main venue of Taobao Carnival does not need to sign up individually. According to the award promotion of Taobao Carnival women's main venue, the qualification criteria for specific stores are yet to be determined.