Italy Top Luxury Fashion Brand La Perla Brand Story

It is the pride of Italy's top luxury fashion, which is even more crazy than Italy's other famous underwear brand LEVANTE.

LA PERLA is a dream, a noble dream.

LA PERLA not only produces the most prestigious underwear, beaches, stockings, dresses, evening dresses, etc., but also produces top heels.

And perfume.

LA PERLA also has sub cards such as MALIZIA, MARVEL, GIORGIO PERLA men's wear, JOELLE pajamas and so on.

In 60s, Italy was experiencing the rehabilitation period after the two World War. When the economy and society became better and better, people began to appeal to life and clothing. La Perla, in order to cater for the social changes, made underwear in a series of fresh colors and created two underwear to replace the white underwear and meat color underwear series.

La Perla entered the fashion shop for the first time and became the fashion series on the shelves.

In addition, the success of La Perla has made underwear really show the charm of women and bring the trend of underwear into the world of young people.

At that time, the two underwear made of lattice and pattern became a dream gift for many girls.

As early as 30s, Ms. Ada Masotti was an apprentice at Draguetti. At that time, she had shown her talent and soon became Draguetti.

So people called her "golden bird" kindly at that time.

In 1954, Ada Masotti opened the first tailor shop in Bologna. She became the chief designer herself, and her husband Tonino was responsible for management. Since then, La Perla has been growing up in the style of Ada Masotti.

In 70s, La Perla launched silk.

And in 1978, we made persistent efforts to write a new page for the development of underwear, and create a flexible lace underwear suit, which perfectly matched the popular tailored fashion series at that time. The style is still loved by ladies today.

In 80s, as guests began to pay attention to the collocation and style of underwear and their outer garments, they always regarded underwear as fashion and art La Perla, and became the most fashionable underwear brand with their elegant and outstanding advertisements.

Ada's son Alberto Masotti has officially served as the chairman of the board of directors since 1991. It has become the La Perla Fashion Group today. It has more than La Perla, a brand name, and a series of Occhi Verdi Verdi, and a fashionable and exciting new one.

Since 1998, La Perla Fashion Group has developed its business to swimwear, evening wear and even men.

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La Perla and another brand Grigioperla of the group are also licensed to produce perfume, glasses and children's clothing.

La Perla now has a wide range of lingerie series, including the fashionable and sexy La Perla Black Label series, the La Perla Glamour series mainly embroidered lace and embroidery, the noble, charming and innovative La Perla Perla series and the relatively solid basic style series.

LaPerla brand introduction

LA PERLA group was founded in 1954. It is one of the top manufacturers of underwear, women's wear and swimsuit in the world. It is also the founder of fashion.

Its LA PERLA brand underwear has profound cultural connotation and beautiful artistic atmosphere, which successfully made underwear really show feminine charm and bring underwear trend into the world of young people in time.

Because of its noble style and long history, it has been praised as "Rolls-Royce" in underwear products by the industry.

After years of development, La Perla has developed Oceano by La Perla swimsuit series, pajamas, sportswear, perfume, sunglasses, high-heeled shoes and many other product lines.

The emergence of LA PERLA not only changed the trend of underwear in Italy, but also spread the trend to all parts of the world.

La Perla has branches and independent importers in Germany, France, Spain and the United States.

La Perla, of course, has opened special stores in many cities around the world, including Milan, Rome, New York, London, Moscow and Hongkong.

A woman, when she takes off her coat, is still beautiful, and is the most attractive and sexy.

With the love and care of God, we must distinguish between vulgar and pornography. "

I am afraid that such underwear philosophy is only LaPerla able to read and write so vividly.

The aestheticism of philosophy is painted in LaPerla, the most beautiful and expensive underwear brand in the world. It is sexy and sacred, bright and refreshing.

LaPerla's women's bra, socks, trousers, lingerie, harness, pajamas, tights and swimsuits, with its unique reason, weave the framework of philosophy, so that God's love is closer to the intimate, so that the love between the sexes is more cherished.

Soft silk, considerate cotton, romantic lace, seductive black, tranquil blue, warm pink, LaPerla instantly exudes the feminine charm.