Sanmao Vice President Li Xueyan's Fashion Strategy

Sanmao's implementation of "energy saving and emission reduction projects after dyeing and finishing" and the implementation of "energy saving transformation of production lines" have carried out the concept of environmental protection, low carbon, green, healthy and comfortable. A series of products that Li Xueyan has been researching and developing has been injected into the concept of product variety diversification in the post finishing area, and we have successfully developed and produced new green fabrics such as spray washing, antibacterial, machine washable, crease resistant, natural projectile and so on.

　　 The finishing process enables new products to be owned. Fashion elements

　　 Li Xue Yan When it comes to new products, the finishing technology is put to the decisive position. She laughs, "without the support of these finishing processes, our design is just like an armchair talk, a problem that can not be solved technically, which directly affects the product, which is also the concern of many large companies nowadays. Dyes, auxiliaries and a variety of finishing processes have made great changes in our design, so that the original wool textile products that are well regulated have fashion elements.

Li Xueyan first introduced several key finishing processes. At present, the market demand and the development trend of wool textile products are more focused on consumers' easy washing and easy maintenance for clothing. Downstream enterprises require more and more strict dimensional stability of fabrics. Wool shrink proof and machine washable technology has gradually become the necessary processing technology for worsted fabrics. Shrink proof finishing technology is to use advanced and environmentally friendly biological enzyme shrinkage technology to finish fabric finishing. It can achieve the machine washable standard under the premise of green environmental protection, and achieve the humanized design concept of easy maintenance and easy maintenance in the process of taking.

The low bath ratio environmental protection and low carbon dyeing equipment is introduced. Dyestuffs are dyed with reactive dyestuffs. The dyeing time is shortened and energy consumption is reduced. After dyeing and finishing, the construction of wastewater recycling project will enable enterprises to develop towards an environment-friendly way.

Bleaching finishing technology has injected vitality into the research and development of fashion fabrics. Li Xueyan has a special liking for this series of products. She said: "the younger generation after 80 has gradually become the mainstream of the society. Youth, fashion and sparkle have become the popular themes. Now the market is popular with light products. We use fluorine, water repellent and oil repellent finishing technology to form a continuous film on the surface of wool fabric to produce specular reflection. In addition, wool fabric fining agent is used to ensure the durability of the luster. After this finishing process, the gloss of the fabric is bright and durable.

At the same time, the new elastic finishing technology helps us develop Leica elastic series and natural elastic products. And become the featured flagship product that we listed now.

Li Xueyan also focused on the influence of shape memory finishing technology on product design. The technology uses a unique non chlorine shape memory finishing process to make fabrics have the following characteristics: machine washable, rotary drying, no ironing (or mild ironing). clothing Good shape retention (pleat durable), which meets the functions needed by shape memory clothing, has won the welcome of consumers in the market.

　　 Experience design and experience products in practical application

"The development, design and application of new materials, new auxiliaries, new processes and new technologies, together with an accurate grasp of market trends, can be discussed on these bases." Li Xueyan said. In this year's new product development, the application of new materials has changed greatly in the past, such as elastic fiber, spun silk, Ma Haimao, pearl fiber, soft silk fiber, hemp fiber, linen fiber, bamboo fiber, metal wire, Tencel and so on. This is followed by the application of new technologies, such as spraying, washing, water washing, wrinkle resistant, antibacterial, strong light, cool, UV resistant, machine washable, and so on. Li Xueyan jokes that the application of these new technologies is more rational than before, and has the functions of satisfying the customers' comfort, environmental protection, low carbon and health.

"The feedback of new products in the market is very different. Take the young generation of post-80s generation, their pursuit of fashion is diversified. Therefore, this year's clothing fabrics have a clear trend in fashion, clothing to the development of comfortable version of the slimming version, trousers are more fashionable, practical and personalized, sporty leisure casual suits gradually replace the traditional leisure pieces become the mainstream of fashion. Li Xueyan said.

　　 For Li Xueyan's design team, the market is the real challenge.

In order to ensure the success of new products in the two quarter of the year, to guide customers to pick samples and win orders, the time of developing new products gradually integrated with the timing of international new products under Li Xueyan's presided design. Li Xueyan's team has also continuously strengthened communication and communication with the major brand clothing designers and front-line salesmen, collecting information, mastering the first-hand materials in the market, formulating one to one product development plan, concentrating the superior resources to serve the key customers, making the fabric design and development clear goals and pertinence, and making the most possible to win more market orders.

"Suit products are simple and simple in designing flower pattern texture. They use silk yarn, glossy filament and light treatment to reflect the strong light effect of the fabric itself. Secondly, apply more environmentally friendly, healthy and elastic materials. In addition, with the gradual warming of the weather, the distinction between seasons is more detailed. In order to increase the vitality of the suit products and extend the time of wearing and selling, the number of suits is approaching in spring, summer, autumn and winter. In the development of trousers, the fabric design breaks through the traditional classic patterns and styles, and applies various elements to design double deck, lattice, functional and other special varieties, highlighting the fashion and practicality of fabrics. When Li Xueyan talked about the products of the 2012 spring and summer trend, he seemed to be counting his family's children, full of confidence and hope.

She said that her current mood is very much like her design theme: young figure, unwilling to stop her footsteps. The streets and buildings of the whole city have become objects of climbing and scurrying. In her heart of hearts, she has never felt closed and never been bound by obstacles, fighting herself, constantly upgrading and breaking through.