Autumn And Winter Clothing Market -- Several Joys And Worries

Autumn and winter

The market is surging, and every big manufacturer has been using all means to snatch market cake.

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Depending on the traditional sales channels such as shopping malls, the cost is not as good as that of brand outlets. The price of clothing in some stores has risen by tens of dollars to hundreds of dollars, and some high-end brands have risen by 20% over the past year.

"The sales of women's clothing in our shopping mall dropped by nearly 50% compared with the same period last year."

A shopping mall responsible person revealed, but men's holiday season there are many concessions, so men's clothing sales increased by 30% over the same period, overall, the golden week clothing sales this year only slightly increased compared to the same period.

Another shopping mall sales department responsible person introduced, during the National Day this year, clothing sales growth significantly slowed down, the growth rate was 10%, less than last year.

According to statistics from professional organizations, clothing sales in Guangzhou and other coastal cities during the golden week this year fell by an average of about 15% over the same period last year.

Not only sales decline, compared with last year, output will be reduced by 1/3.

The clothing market is relatively cold this year. The output of autumn and winter clothing has declined slightly over the same period last year. However, due to the adoption of order production, the loss of clothing enterprises will be reduced.

Despite the decline in sales and the drop in output, the new clothing in autumn and winter is still on the rise, especially in the shopping malls. The price of many domestic clothing brands has risen by tens of yuan to hundreds of yuan, and the discount rate has not been as strong as in previous years, far below that of some brand clothing outlets.

For example, the price of a girl's down jacket was 1098 yuan last year, up to 1198 yuan this year, up 9%.

Another clothing brand was 899 yuan for a coat, while a similar coat for last year was 799 yuan.

The price of the new long sleeved sweater is basically over 200 yuan, and the price of knitted sweaters is between 300 yuan and 500 yuan, while the price of the middle and top grade brand windbreaker coat is often more than 1000 yuan.

For example, "Gloria" a coat in 1500~2000 yuan, "attachment" part of the coat in 2500~3000 yuan, a shopping malls director revealed this year's high-end brand.

Prices have risen by about 20% over last year.