An Zheng Fashion Group Opens Up A New Chapter In Endogenetic Development Strategy

2012 autumn winter China International

With the theme of "twins", the popular fashion announcement of JZ, nine posture women's clothing and AZ's men's wear brand will be unveiled here.

The "twins" brand development strategy of the new fashion group has attracted a lot of attention from the fashion industry, business circles and the media.

Catch the ten year express of Chinese clothing gold

The group's path to genuine brand development should still come from the listing and sale of nine posture registered trademarks in 2001.

According to nine year's great event, 11 years ago, the nine posture brand was born and realized the turn of leather enterprises to high-end chain dress.

In the first half of 2001, the company started several stores in the first half of 2001, and the nine point brand was set up by the then advanced chain franchise mode to catch up with the development of China's garment industry for ten years.

In this golden ten years, the most important brand development factor is the design and R & D capability of the enterprise.

The founder of Jiu Zi quickly realized this. In 2004, he set up a research and development headquarters in Shanghai. In addition to recruiting talents from famous design institutes such as Beijing and Shanghai every year, Jiu Zi also established a long-term strategic partnership with the famous Nattalie Lottie design office in France and Paris, and invested tens of millions of dollars each year in creative and R & D design, laying a solid foundation for the brand to fully interpret the most fashionable and popular style in Europe.

In 2007, Jiu Zi tried to pform "attracting talents" into "creating talents", opened the mode of school enterprise cooperation, and jointly established the "Donghua nine posture school teaching practice base" with the College of costume design and design of Donghua University.

The strong combination of enterprises and universities and complementary advantages also set up a talent pool for the strong development of Jiu Zi brand.

After several years of development, the "nine posture" brand has become China's high-end maturity.

One of the leading brands in the industry and consumers have a good reputation and strong brand appeal.

Brand diversification strategy helps to reorganize the company

In July 2010, Zhejiang nine posture industrial Limited by Share Ltd changed its name to the Limited by Share Ltd of an Zheng fashion group.

After careful consideration, it changed the name and filled An Zhengxin's strategic thinking of a strategic development plan.

The depression in the European and American markets caused by the US financial crisis in 2008 brought great impact to China's garment export market. Because of its brand strategy, the anzheng fashion group was not affected by the financial crisis, but on the contrary.

From 2007 to 2011, in the five year plan of enterprises, a core point is to implement multi brand strategy.

In 2008, the brand name IMM Yin Mo dress for the cutting-edge fashion group went on the market.

The three years from 2008 to 2011 were the three years of the rapid development of an Zheng fashion group.

In 2011, the nine fashion women's clothing brand of an Zheng fashion group was recognized as a famous brand product in Zhejiang province. "Nine posture" was awarded the famous trademark of Zhejiang province.

At the same time, the positive fashion group began to emerge in various important activities at the industry level.

In October 25, 2011, the 10th anniversary celebration of the IMM fashion group and the group's brand IMM Yin Mo spring and summer fashion conference were held in Beijing Hotel, attracting the participation of the important fashion people in China and Italian countries and the mainstream Chinese media.

Mr. MARIO BOSELLI, chairman of Italy Fashion Association and Mr. Du Yuzhou, President of China Textile Industry Association, gave high praise to the fashion group.

In April 2012, the brand of AZ's men's wear came out. The first direct store opened in April 27, 2012 at Zhuo exhibition shopping center in Shenyang.

AZ an Zheng men's clothing style is positioned in business fashion, which is different from traditional business dress, business leisure and sports leisure.

The brand aims to combine the cultural heritage of China with the mainstream fashion for a long time to create an oriental quality luxury and become the backbone of China's men's high-end brand.

The establishment of AZ's men's wear brand has added new vitality to the positive fashion group, which has made a great contribution to the multi brand strategy of an Zheng fashion group.

Innovation and change enhance brand endogenous motivation

In the new era, the economy is facing a more complicated situation.

Affected by the consequences of the financial crisis, the world economy has been on the rocks, and the domestic economy has been greatly affected by the slowdown in the pace of development.

The cost of domestic brand operation is soaring, and international brands have entered the Chinese market in large numbers. Under such circumstances, the domestic market is facing a real international competition.

How will the fashion group deal with the current situation?

After sorting out the brand strategy, the operator of an Zheng fashion group fully realized that enhancing the internal driving force of the brand is the real meaning of constantly adapting to market changes and winning consumers.

What is the internal driving force of brand, when it comes to the fundamental competitiveness of the brand.

The brand's fashion competitiveness is an important part of the brand's endogenous motivation.

In the upcoming China International Fashion Week in Beijing, "Twins - 2013-2014 Ann Zheng Lin Jin Liang senior men's clothing conference and 2013-2014 nine posture Gong Xiu advanced women's clothing show", its bright behind is precisely the positive fashion group's intention to continuously enhance the cultural connotation of the brand, and enhance the brand's fashion design competitiveness information.

"Evolution" is the theme of JZ nine posture conference, which expresses the rule that brands constantly change themselves to lead the trend of the times.

In 2012, JZ nine gesture joined the Ogilvy fashion to rebrand the brand and established a new brand positioning of self-confidence, elegance and femininity. The "pmutation" conference opened the prelude to the graceful rebirth of JZ nine posture brand, and the brand new development of JZ Jiu Zi brand is worth waiting for.

"Ding style" is the theme of AZ's Conference on senior men's wear.

The press conference under the name of "Ding", with the position of "Ding" in the long history of China, takes the atmosphere and solemn luxury expressed by "Ding" as the inspiration source, and takes the unique pattern of "Ding" and "Ding" to form the unique mottle texture after years of erosion to integrate into modern life and strive to create exquisite and high-end fashion style.

This style is coordinated with the core cultural orientation of AZ's brand.

AZ anzheng men's clothing is the new force of the multi brand strategy of anzheng fashion group. AZ anzheng brand is defined as high-end fashion and luxury brand. The luxury it defines is not only the excellent quality and high price, but the huge wealth value of China's profound historical culture and artistic background behind it. The spectacular performance of this conference Officially Announces the luxurious freshmen of the brand.