Methods Of Investigating Clothing Sales Channels

Investigation is an important part of market research, and Research on clothing sales channels has also become popular. There are two reasons: new clothing listing (or entering new market), increasing the share of existing clothing / improving profit margins.

Clothing sales channel survey is to calculate the proportion or sales volume of different clothing sales channels in all markets, and more detailed analysis of the profit margins of individual clothing sales channels.

Due to the lack of sufficient statistical data, it is difficult to investigate clothing sales channels, but it can still be carried out.

The purpose of clothing sales channel survey is to help customers choose the most effective and profitable marketing channel.

New clothing is on the market / new market. In the past, when the new clothing was launched, even if the price and customer had been very different from those used in the past, the company would adopt the existing marketing channels.

But now the profits and market penetration of new clothes / new markets will not allow companies to choose marketing channels arbitrarily.

The strategy of choosing marketing channel is becoming more and more important in shortening the time of pre sale promotion, increasing profit, increasing market share and permeability.

Increasing the profit margins / occupancy of existing garments and increasing competition in the global market have prompted companies to study and change marketing channels to occupy a larger market and maximize profits.

Many famous garments have lost profits due to their improper marketing channel strategy.

Analysis of marketing channels, when the company's market is gradually stable, its marketing strategy mostly adopts the traditional method, and seldom adopts the reasonable economic analysis method, this is the reason why the company must regularly inspect the marketing channel, otherwise it will lead to the reduction of profit.

The reasons for analyzing marketing channels are as follows.

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Supplier surveys are most convenient, which not only reduces the scope of the respondents, but also investigates people who understand the marketing channel.

Sometimes it can be combined with users' preferences and satisfaction surveys for clothing sales channels.

Identify viable marketing channels, competitive analysis of marketing channels, survey customer preferences, analyze market penetration, and analyze profit margins of marketing channels.

The implementation process of clothing sales channel investigation confirms the feasible marketing channel.

Establish a complete marketing channel questionnaire, and obtain basic information through sales salesmen, agents, distributors, telephone sales, OEM, retail outlets, exhibitions, online sales and other channels.

The biggest and the smallest "clothing sales channel conflict" most companies strive to minimize the conflict between the clothing sales channels, but sometimes deliberately adopt the strategy of "the biggest clothing sales channel conflict" to stimulate competition among garment sales channels and increase sales.

In the long run, it can increase the company's operating income.

The competitive analysis of clothing sales channels is the key step to choose the best clothing sales channel strategy.

Customer preference survey.

Mention profits to the highest and minimize the cost of sales.

Analyze the data and predict the pre sales promotion time.

It is one of the tasks for apparel to be listed when understanding the operational efficiency of each competitor's clothing sales channel and forecasting the time of pre sales promotion.

Creative design

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After completing the above analysis, we need to rely on collective wisdom to overcome shortcomings and design creative marketing strategies.

Choose marketing channel and execute strategy.