Characteristics And Types Of Clothing Circulation Channels

There are many expressions.

From a global perspective, there are two ways of expression: first, from the perspective of macro business; the two is from the perspective of micro business.

From the perspective of macro commerce, clothing circulation channels refer to the circulation lines and economic organizations that have been pferred from the production field to the consumer field.

From the perspective of micro business, that is, marketing, clothing circulation channels refer to the sales methods or sales means of individual commercial clothing enterprises.

Here, we emphasize the channel of clothing circulation on the macro commercial standpoint.

Characteristics of clothing circulation channels

Circulation channels are a set of routes.

There are various types of agencies, organizations and individuals participating in the garment trading process in this group of routes.

The starting point of the distribution channel is the producer, and the end point is the user or the individual consumer.

In the process of pferring clothing from the production field to the consumer field, at least the clothing ownership must be pferred.

After such a pfer, the goal of the operator can be realized.

Types of clothing circulation channels

(1) the channel of production and marketing integration is also called the direct link between production and marketing.

This means

The form that flows directly from the producer to the consumer.

This is the simplest and shortest way to circulate.

In the stage of underdeveloped clothing economy, it is a ubiquitous form.

Under the condition of modern market economy, it becomes a kind of distribution channel with the lowest degree of specialization and a secondary position.

Clothing enterprises that use this kind of circulation channel usually sell products of clothing enterprises directly to consumers or users by means of sales promotion, communication sales, telephone sales, family visits and so on.

Durable goods and high-grade cosmetics in consumer goods are suitable for this form; large machinery and equipment in the means of production are also suitable for this form; the service industry can only say this kind of distribution channel.

In addition, small producers in the urban and rural farmers markets and the market are mainly selling clothing in this way of circulation.

(two) the channel of production and marketing separation, also known as business channel.

This refers to the whole process of clothing circulation organized by the clothing business department.

After the clothing is produced, it is first purchased by the clothing business department, and then pferred to the consumers through the form of wholesale business and retail business through pportation, storage, processing and distribution.

This is the main channel of clothing circulation, and it is also a channel with the highest degree of specialization in garment circulation.

This form of channel is widely used in the circulation and operation of general consumer goods and industrial products.

(three) channels for production and marketing.

This means

And clothing business departments have organized and completed the whole process of clothing circulation in an orderly way.

After the clothing was produced, the general clothing circulation process was completed by the Sales Department of the clothing production department, and then the clothing business department continued to complete other processes of clothing circulation until finally sold to consumers.

It is characterized by the participation of producers or garment companies in clothing sales.

Under the condition that the specialization of social production is more detailed, producers or clothing enterprises can not be specialized in clothing sales, but through their specialized sales agencies or agents or joint ventures.