When The Era Of Mass Customization Is Coming, Shoes And Clothing Brands Should Be Promoted To Provide Customized Services.

Restoring ancient times is also a new trend. The broad wives of the old society called tailors to come to the home to tailor their clothes. This fashionable lifestyle has experienced a revival for more than half a century, but it has been renovated. With the growing demand for personalized clothing, women's wear and footwear industry has been launched. Customized service It also faces a specific mass consumer.

　　 Request "personalization + fit"

On the interpretation of customization, one is fit, the two is personality (that is, to achieve the realm of human beings without me). In the pursuit of profit market background, the customizing concept put forward by most enterprises is actually only meeting the needs of the former.

　　 Lane Bryant Mao Yunhua, the general manager of "sunshine white-collar", is a designer. In his early years he could be said to be a well-known custom clothing provider in Jinjiang. "More than 10 years ago, many young rich girls asked me to make clothes with a magazine pattern. In those days, the price of a suit was hundreds of dollars." Mao Yunhua said that in 2002, she had her own factory building. With the accumulated reputation of many years, she worked with the men's clothing brands such as the odd, the nine herd, the Li Lang and so on, and dedicated them to men and women. Business Suits 。 In recent years, she has created the brand of "sunshine white collar", and has launched the core idea of professional women's clothing customization. The franchisee has even arrived in Guizhou.

Like most of the developing enterprises pursuing profits, Mao Yunhua's "customization" is more reflected in the "fit", that is, if guests do not fit, they can provide quick and free alteration services. In order to make the fit easier, Mao Yunhua developed two series of A and B codes according to the characteristics of consumers in North and South regions. At the same time, she did not give up her personalized clothing customization service, but "the price is more expensive and the time is longer."

The price of white collar suits in Mao Yunhua's shop is mostly a few hundred yuan, which belongs to the mid-level consumption level. At the moment, she is talking with a network service provider and intends to fight for the Internet customization market. "In order to pursue convenience, customized services must rely on the Internet platform to fight." Mao Yunhua thinks.

　　 Demand for online customization

As Mao Yunhua said, when online customized voice is not yet loud, online custom services undoubtedly have the advantage of wide range promotion. Enter the well-known shopping network, enter the word "customized", will jump out of the creative DIY cup, fashion necklace, T-shirt, T-shirt, wedding dress, Korean clothing and other about 1800000 related baby, of which "custom clothing" has nearly 30 thousand related baby, the highest sales of a dress dress volume of 9140 pen.

Online custom-made clothing, simple and easy to use, takes about 3 days. A network clothing custom shopkeeper said, if the single piece custom clothes, they will add 20 yuan to 50 yuan manual cost according to the different fabric, if the buyer himself provides the picture or the style, the seller will calculate according to the complexity of the design and the fabric factor, and then give the buyer a price. The price is generally moderate, mainly attacking urban white-collar women.

This year, in a clothing custom made "Red Sea", "love decides the guest" to become the canvas shoe to customize "the first person", PEAK group CEO Xu Zhihua expressed this strong confidence to this investment project. The main leisure consumer group, the price is not high, 7 days to arrive, shoemaking Xu Zhihua looked at this is still in the development stage of the mass customization market. "Everyone is born special, and you deserve to be different." Xu Zhihua said that the pursuit of individuality and the awakening of self consciousness will arouse more consumers to pursue a unique consumption experience. After all, not everyone can enjoy the luxury experience of "hand-made shoes", nor is everyone willing to spend a long time waiting for a pair of shoes. The age of DIY design has come to an end. The Internet has shown signs of scrimmage. They will stick to the positioning of young consumers. He believes that the innovative C2B mode (customer orders merchant production) can create a new online consumption boom after B2C.

The market is being further broken down in this year's e-commerce Culture Festival. A senior website personage believes that customized products and services are the future development trend of e-commerce, and the key is to see who is at the forefront. Ms. Chen, a senior designer who serves a number of brand men's clothing enterprises in Quanzhou, has repeatedly mentioned that after the market segmentation, the pursuit of people without me and people's unique personalized consumption will definitely become a trend. Consumers' self affirmation will change the habit of "what the enterprise provides, what consumers buy", and the era of "everyone is a designer" is not far away.

"Custom consumption has a long history, but it used to exist mainly in the high-end field, but it is sooner or later to pull down the altar." Chairman Ding Hui said. As an early fashion for men's wear, he has been sticking to the two or three line city. Ding Hui is very optimistic about the future of mass customization. Of course, he does not deny that the profits of advanced customization are relatively high. But as long as the acceptance level of consumers has reached a certain level, mass customization will have a significant development, which will undoubtedly produce a certain impact on the advanced custom Market.

He thinks that the best way to develop mass customization is to dress in women's clothing. Women want to pursue their unique enjoyment for their clothes and even small adornments. "I am very happy to see that the relatively weak Quanzhou women's clothing market can also issue customized sounds. After all, compared with the men's clothing in the forefront of previous years, influenced by regional design and other factors, Quanzhou women's clothing is still in the stage of strength." Ding Hui said that in the era of mass customization or coming, more and more brands are "customizing" the reasons for this market. First, they respond to the call of their own development goals. Two, they conform to the needs of the market itself. He believes that as long as we persist in and operate professionally, mass customization is bound to have considerable market share.

Some bosses of developing enterprises also say they will be involved in the mass customization market in the future.

In this regard, experts have warned that stepping into the emerging market needs to do enough homework. First of all, there must be a quick production chain to ensure the delivery speed. Secondly, the cost accounting for designing a single product must be accurate.