China's Fabric Enterprises Have Gradually Enhanced Their Integrated Innovation Capability.

By China Spin The eighteenth China international textile fabrics and accessories (Qiu Dong) fair, organized by the Federation of industry and the China Textile Council, China Textile Information Center and Frankfurt Exhibition (Hongkong) Co., Ltd., was held in Shanghai New International Expo Center from October 22nd to 25. Although the atmosphere of the exhibition is still hot, with an exhibition area of 150 thousand square meters, there are more than 3300 exhibitors from 28 countries and regions. However, many of the exhibitors interviewed by reporters did not have the luxury of previous years. The reduction of orders and the decline in business volume were the consistent information of many exhibitors. However, China's textile industry and enterprises are actively facing the downturn of the real environment, with an optimistic attitude to spend the winter industry.

The awareness of collaborative development is obviously enhanced.

Sun Ruizhe, vice president of China Textile Industry Federation, said that the competition of textile industry is no longer a competition of single enterprises, but a competition of supply chain to supply chain and cooperation system to cooperation system, which requires scattered and innovative resources to be continuously integrated. At the exhibition of surface accessories, the awareness of collaborative development among exhibitors increased significantly.

In order to better display the fabric, more and more enterprises have displayed the sample clothes made of their own fabrics on the booth for purchasers to purchase. This allows customers to see fabrics directly. clothing On the other hand, customers can buy the same garment directly for large production. Fujian Dragon Peak Textile Technology Industrial Co., Ltd. this year's booth is in this form. This exhibition has brought functional fabrics to Longfeng. Exhibitors say that Longfeng will take the road of one-stop service development in the future.

The functional woollen fabric developed by Jiangsu Dan Mao this year has become the highlight of the exhibition. According to the staff responsible for product development, these new products were developed jointly with customers according to the requirements of Japanese customers, which not only reduced the cost, but also better adapted to the needs of the terminal market.

In addition to showing ready-made clothes, some enterprises are also holding fashion shows at the exhibition to give customers more intuitive feeling. As a buyer of fabric, the purchasing personnel of garment enterprises give high appraisal to these efforts of fabric enterprises.

Zhuo Shang Clothes & Accessories Ji Yu Wen, purchasing director of (Hangzhou) Co., Ltd., said that many fabric companies are very strong at present, and can be seen from their ready-made clothes show and fashion show. Designer It brings a lot of inspiration. It is the best service for fabric suppliers to do the fabric well, which includes good quality, punctual delivery and positive solution when encountering quality problems. The surface accessories exhibition is not only looking for fashionable fabrics, but also looking for reliable suppliers, because we firmly believe that we can find a supplier that can cooperate for a long time than buying one simply. cloth More important.

Expanding domestic demand market

This year, the textile market is very weak. Hu Zuowen, chairman of Suzhou Sunni Textile Technology Co., Ltd. said that compared with the previous years, the total amount of Sunni textile orders has been reduced, and the export orders have decreased significantly, which is 30% lower than last year. Like sunI, many foreign trade export orders have decreased this year.

Some exhibitors said that the textile industry is now rather difficult, and the focus of the industry will continue to shift to domestic demand.

Sun Ruizhe also made it clear that at present, the domestic sales value of Enterprises above Designated Size in China's textile industry accounts for nearly 83%, which fully demonstrates that the domestic market is the most important and most important market for enterprises in the future. Rising costs, raw material prices, slowing export and weak domestic demand have changed the comparative advantage of industry development, and the connotation and characteristics of consumption demand are changing. Enterprises need to actively adjust their psychological expectations. The expectation of quantity growth should gradually give way to the expectation of price growth; the expectation of scale effect should be gradually placed on the expectation of connotative development; and the expectation of market share should gradually be placed on the expectation of market status.

Sun Ruizhe's advocacy has been responded by the industry. Exhibitors of Shanghai Mission Industrial Co., Ltd. said that although the market is not good at present, there is a law of iron that has not changed, that is, good products plus good prices, and there is still a good market. Increasing the intensity of product development and enabling enterprises to move themselves is the most effective way to deal with the industry's "cold winter". With the adjustment of product structure and market structure, this year's business has maintained the scale of previous years and the proportion of domestic sales has increased. Now domestic sales account for 40% of the total sales volume.

　 Developing competition and promoting enterprise innovation and product Marketization

In October 22nd, on the opening day of the exhibition of accessories and accessories, the 2012 China International fabric design contest was also held in Shanghai. This is the second important event of the competition after the perfect performance of the October 16th Shengze sub regional awards ceremony. In 2012, the China International fabric design competition with 14 years of development history was formally integrated with the China international textile fabrics and Accessories Expo, which has gone through 18 years. The competition, which was held independently, has also become an important professional activity in the exhibition of accessories and accessories.

The award ceremony is famous. Fashion Designer The costumes made of award winning fabrics will enable buyers to understand the wearing effect of fabrics more intuitively and help to make innovation products faster and better marketable.

In the past 18 years, the surface accessories exhibition has not only witnessed the glorious course of the development of China's textile fabrics, but also has grown into a professional and international brand exhibition, reflecting the future development direction of the entire textile industry, and promoting the progress of China's accessories industry and the growth and development of the enterprises. The competition has also been accompanied by the growth of the textile industry for 14 years. So far, it has become a weathervane for interpreting the trend of Chinese fabric, creating the cradle of textile designers, and promoting the communication platform between the upstream and downstream of the textile and garment industry chain. The common mission and responsibility brought together two heavyweight brand activities. The radiation effect and aggregation effect of strong alliance play a more and more important role in better serving the industry and serving enterprises.

This strong combination fully embodies the planning idea of "combination of competition and exhibition and value integration". Although the start time is not long, but by actively mobilizing the professional resources of the textile industry, relying on the strong resources and network strength of the accessories, the advantages of the international exhibition platform and the global influence, the competition has opened up a new field that strides forward to the international authoritative events. Surface accessories exhibition It has injected a strong impetus to the competition. At the same time, the competition has enriched and expanded the connotation of the exhibition. It has become an important platform and mechanism for selecting high-quality exhibitors and exhibits.