The Brand Of The Company Is Strong Enough To Enter The Tmall Mall.

After thirteen years of rapid and efficient development, we have experienced ourselves in the wind and rain, strong self and continuous reform and innovation. Xi Shi Er Nowadays, it has become a famous brand of functional underwear in China. Professional and high quality products have won more and more favor and praise from women who love beauty.

2012, the adjustment type. Underwear The leader of the brand is strong enough to enter Tmall mall, and the "flagship store" is fully operational. The brand concept of "caring for women in the world and creating quality life" and the brand image of health, elegance, intellectuality and fashion have focused the eyes of many consumers on the line, which has aroused great concern from all walks of life. This not only represents the prelude of Thysl's official opening of the brand network direct selling, but also means that Thysl fully expands the domestic sales market, and the vast majority of consumers can easily purchase this brand product with the classic combination of fashion, functionality and beauty through Tmall mall.

" Electronic Commerce It is the flood of the times. With the continuous subdivision of the underwear market in the future, according to the needs of different audiences, the underwear industry will enter the e-commerce field sooner or later. Early involvement is more conducive to the long-term development of the brand. " Li Zhanglong, general manager of Thysl brand, said, "the sales mode of B2C can create a win-win situation for Thysl, and enterprises can save operating costs, management costs, channel costs, etc., and invest more funds in product R & D and quality control. Secondly, consumers will be quick and convenient in online shopping, and transportation and distribution will not be a problem."

Judging from the turnover of the industry, according to statistics, from 2010 to 2011, the turnover of lingerie products in Tmall mall was up to 51.9. billion yuan, of which the volume of Tmall mall was nearly 900 million yuan. Before entering Tmall mall, such as Adam and man, the main sales mode is the traditional offline channel sales. After occupying Tmall mall, they promote each other and develop together, and online and offline sales increase simultaneously. Today, the sale of the market is fully upgraded, and it is strong enough to enter Tmall mall.

The launch of Tmall's flagship store is of great significance. When maintaining its brand image of "nurture the beauty of the East and deduce the beauty of China", the Tmall flagship store offers a comprehensive, professional and high-quality underwear to enable more people to stay at home and choose independently. At the same time, it can help customers feel better about the charm, fashion and elegance of the company, and better spread the Oriental beauty and Chinese love to women all over the world.

2012 is doomed to be extraordinary. Whoever can hurry up and meet difficulties can get the ticket of Noah's Ark ahead of time and become a giant in the underwear industry of China. This elegant, intellectual, healthy and valuable functional underwear brand, with its keen sense of fashion touch and profound market understanding, care for women in the world, to create quality life, and the perfect combination of the entity store and the online flagship store, will surely move forward steadily on the brand road of a hundred years enterprise, and become the favorite underwear brand of Chinese women!