Look At Market Service From Queuing Shoes

I often travel on foot and all the large and medium-sized cities in the whole country. I notice a phenomenon that street shops can be seen everywhere with shoeshine shops. Some small shops are also decorated and unified, providing multiple services and asking for a brand.

The shoe cleaning service that does not belong to the three hundred and sixty line can also develop into a franchise.

In the vicinity of my neighborhood, there is a suspicion of "a certain shoe shining" (which is suspected of being advertised by merchants, so the franchised store business of the author is a little more surprising).

Why do we need to queue up for shoeshine?

Isn't there a lot of shoe polishing on the street?

Everyone wants to go to the shoe store. Is there anything else that needs polishing?

In the fiercely competitive market, "a certain shoe shining" franchisee is spread all over the country, and the small shoe shining service industry has also reached the "elegance", subdividing a shoe maintenance market and opening up the "blue sea" of service differentiation.

Why can we succeed?

The author went to the scene to make a special investigation.

The market demand is the premise. Modern people pay more and more attention to the appearance. The number of people who wear leather shoes is more and more. They are busy at work and have not enough time to dress and dress. There is no time to worry about shoes at the foot, especially men.

Seemingly simple shoeshine, the market potential can not be ignored. Unconsciously, consumers seem to be used to seeing shoes everywhere in the streets.

It takes only one yuan for a few minutes to make yourself "bright and bright".

For consumers, from the point of view of consumption ability, everyone can afford it. For practitioners, it is easy to operate and accumulate income.

With the booming market demand and the continuous entry of employees, there is no technical barrier to the shoeshine industry. A group of people pursuing quality of life is no longer satisfied with the effective maintenance of shoes on the streets for thousands of yuan or hundreds of dollars. Besides, high-grade or special footwear can not be cleaned with ordinary shoe polish.

Special cleaning tools, special maintenance shoe polish and professional nursing procedures promote a special place for footwear cleaning.

Therefore, the new market demand has spawned the appearance of shoeshine stores. The recognition of consumers has accelerated the replication of stores, and the basic conditions of franchising shops' demand, technology and network density are just in line with this condition. The involvement of franchising makes the development of shoeshine service develop rapidly.

From the beginning of the store entry, the shoe industry has been divided into two levels, the basic cleaning of the street and the professional maintenance of the store.

The franchise embodies the specialty. It is very special in the store layout of the "special" franchise brand. The front of the store is the LOGO image wall of the franchising enterprise, and a wooden bench with a high step on the whole side of the shop. The 5 wooden chairs sit against the wall, and the table is facing each chair. There is a shoe polishing kit beside the chair. There are coffee tables between the chairs. There are ashtray and newspaper on the tea table, the newspaper on the day, the shop corner and the automatic water dispenser, the customers can drink the water side to receive the service.

A map of China is posted on the wall, and many of the stores are like the air route map, which is amazing throughout the country.

In the rush hour, shoeshine shoes are relative to customers. When shoeshine shoes are like workers on the assembly line, tools are used in an orderly way. A pair of shoes are "reborn" and "refreshed" on the hand. Customers can either smoke or read, or drink tea.

Product items all shoe shop is engaged in more than just polishing shoes. The profit growth point is still on some high value-added products, mainly for multiple maintenance and repair of all kinds of leather shoes. There is a row of vertical cabints on the opposite side of the wooden shoe table, with a wide array of products on shoes and shoes, shoe polish, insoles, shoelaces, shoe brushes, deodorants, anti wear stickers, shoe covers and so on.

After the cash register, there is a set of shoe repair machines and all kinds of molds. Once in the shop, there is a professional factory specializing in cleaning and repairing shoes.

There is a table on the wall on the wall, which makes the charge of various services detailed, and classifying each shoe price to maintenance, monthly card and season card price and discount, which can prevent the customer from bargaining, and also unify the price system and facilitate the management.

Marketing characteristic shoe shop can provide the characteristic service is street shoe shining point can not be achieved, the premise of shoeshine is to keep shoes, in the street shoes are generally simple water or leather cleaning agent to wipe the dirt marks on shoes, such direct processing is actually harmful to shoes.

"So and so" can provide customers with the sole shoe polish protectant in the shop. It is said that the shoe polish provided by the licensing headquarters is refined from little sheep oil and has a national patent.

Using this protective oil on the shoes can enhance leather gloss and extend the service life of long shoes. After cleaning, customers feel that shoes are comfortable to wear.

Many people also collect shoes that are not worn before the season. They hope to provide maintenance and repair services in a unified store.

Therefore, during the season, many customers wear a pair of shoes and bring a bag of shoes to come.

Also, customers have just bought new shoes and come to the shops, requiring additional wearable shoe stickers and sweat removing insoles.

In addition, the store also provides shoeshine card service, monthly card and quarterly card, giving some discount to the card consumption, which can attract you often, and can quickly guarantee the return of funds, and avoid the annoyance of changing, which is simply incomparable to street traffic.

Service characteristics in the store is the most popular shoe polishing service. How can we stand out in many shoemaker shops?

This is by no means simply moving the shoes to the store, and the "shoeshine" can be developed and joined in a large scale. It has its own unique management method.

First of all, the store staff uniform dress, the use of shoeshine toolbox tools unified, before shoeshine also provide special protective shoes for customers, for shoes with shoelaces must take shoelaces, after rubbing and re perforation.

The process of shoeshine is absolutely the same, requiring the use of exclusive shoe polish protectant, naturally rubbing out the gloss of the upper, and properly hammering and massaging the foot of the customer during the shoeshine. This feature is very popular with customers (especially men).

It is really an eye opener for a small shoe shop to do this kind of service.

Success is the same and failure is different.

Business is impossible, only innovators first.

From the franchising business of shoeshine shop, the author has gained a lot of inspiration, and I believe it also brings some insights to many friends who are engaged in or ready to engage in franchise.