Ke Yufa: Anta'S Escort For Production Quality

In May, vice president of Anta, Ke Yu Fa, was organized by Anta party workers to Shaoshan, Hunan.

Although it is an ordinary organization of the party organization, Anta vice president Ke Yufa still does not forget to look at the local market and see the quality of footwear products.

"Technological innovation and quality management have laid a solid foundation for Anta to go public. Only by persisting in innovation can Anta enter the international market faster and start an international brand."

Ke Yufa said.

As vice president of Anta company, Ke Yufa has been in the shoe industry for 28 years. He personally introduced the certification system for the enterprise, strengthened product quality management and improved rules and regulations, and was repeatedly rated as an advanced worker in quality management.

From an ordinary employee to a deputy general in charge of production quality, he persisted in technological innovation with the spirit of never stopping and witnessed Anta's pformation from a family workshop to a leader in the sports industry.

He told reporters that when he first entered the bank, he was less than 20 years old. At that time, Anta was still family management, and then gradually developed. He introduced the ISO9002 quality management system and ISO14001 environmental management system. He finally came to the front line of the production management of sporting goods industry, and became one of the makers of sports goods industry standards.

Now, in order to strictly control the quality, Anta has also formulated its own internal control standards for shoes, for example, the national standards of a pair of shoes only require 40 thousand times, but the internal control standard of Anta requires 50 thousand times, exceeding the national standard, and the products produced by this way can meet the national standard.

Anta was successfully listed in Hongkong in order to enter the international market and become an international brand.

Ke Yufa said Anta is preparing to acquire some international brands, adding something new to Anta, and then developing factories, including the possibility of acquiring several large factories in China.

For Anta's future development goals, Ke Yufa revealed that by 2011, it became the first brand of the Chinese market brand reputation and market share, and has become the top ten sporting goods company in the world, which is the medium-term goal of Anta's development.

Just like Anta slogan says, the pursuit of ideals and the realization of "never stop", and quality is a powerful guarantee for the realization of ideals. Ke Yufa will continue to be a guardian of quality, guarding Anta to keep moving forward.