Sichuan Shoe Companies Focus On Emerging Markets In Canton Fair

Under the severe foreign trade situation, many enterprises have taken the initiative to pfer their export direction to emerging markets such as Southeast Asia.

Amount

At the Canton Fair, 309 Sichuan trading groups, which were composed of Sichuan and Sichuan enterprises, made a total turnover of 687 million 949 thousand and 900 US dollars, down 0.76% from the previous session.

The turnover of Sichuan pharmaceutical products increased by 26.9%, and

The decline in volume of traditional export products is in sharp contrast to the pformation.

Under the severe foreign trade situation, Sichuan enterprises speed up pformation and upgrading, and the average turnover of each brand enterprise reaches 6.2 times of that of non brand enterprises.

The 112nd China Import and Export Fair (Canton Fair) ended on the 4 day, and 309 exhibitors from Sichuan have returned to Sichuan.

According to statistics, the Sichuan trade group of the Canton Fair had a total turnover of 687 million 949 thousand and 900 US dollars, down 0.76% from the previous one.

The deep impact of the international financial crisis continues to emerge, the European sovereign debt crisis continues to ferment, the demand for the international market is declining, trade protectionism is intensified, domestic costs continue to grow, and the RMB exchange rate has reached a new high.

In the face of severe foreign trade situation, Sichuan enterprises participating in this Canton Fair actively pform their product mix, enhance their brand awareness, actively pfer their export direction to emerging markets such as Southeast Asia, and find new opportunities in the "dangerous crisis" Canton Fair.

The number of purchasing merchants decreased but turnover increased slightly.

"Although it is not a few years ago, it is still better than last year.

The number of buyers and sellers in Europe and the United States has dropped this year, but the people who came here really want to make an order.

Relative to the cold and cheerless situation of textile export enterprises, Chengdu

Wu Xifan, general manager of the company, looks more optimistic.

He told reporters a set of data: buyers at the scene inquiry volume reached 13%, turnover increased by 3%-5% over last year, although the increase is not large, but still can reflect the market demand is slowly recovering.

Speed up pformation and upgrading, strengthen brand and enhance competitiveness

Under the severe foreign trade situation, Sichuan enterprises have accelerated the pformation and upgrading step by step, fostering the new competitive advantage of foreign trade with the core of technology, brand, quality and service.

Wu Xifan, general manager of Chengdu Yi Bai Lan shoes company, told reporters that the company now has 10% of its own brand, will increase the proportion of its own brand in the future, and increase the intensity of domestic sales to offset the slow growth of foreign trade.

Some traditional industries are also actively developing new products to attract customers' attention.

On this exhibition, Jiuzhou electric appliance brought new products.

"Jiuzhou science and technology research and development investment accounts for about 5% of sales revenue each year, which is considered more in the peer industry."

Yi Jichun, assistant director of the international marketing department of Sichuan Jiuzhou Electrical Appliance Group, said that constant innovation is the only way for the survival and development of traditional industries.

According to statistics, the average number of orders received by each brand enterprise is 3 times that of non brand enterprises at this fair. The average turnover is 6.2 times that of non brand enterprises.

Companies with more innovative products and stronger R & D capabilities are significantly better than others.

"The Canton Fair is the most difficult year in 10 years.

The Sichuan enterprises participating in the Canton Fair can say that they are looking for opportunities in active danger.

Wang Ying, Deputy Secretary General of the Sichuan import and Export Chamber of Commerce, said that although the import and export enterprises are facing the impact of cost increase, market pfer and foreign exchange fluctuations, she still feels confident that participating enterprises will actively respond to the pformation.

Relevant officials of the provincial chamber of commerce also said that the export tax rebate and other policies will be strengthened to create a better export environment for enterprises.

At the same time, relevant departments will also focus on paying attention to volume of business to pay attention to corporate profits, and guide enterprises to stabilize export confidence from single attack to industry alliance.