Song Jin Tries Hard To Compete With Hermes, LV And Other International Luxury Brands.

Yesterday, for

The silk industry is a landmark day, and the development base of song brocade in China is officially settled in Shengze.

Yang Yongyuan, President of the China Silk Association, believes that the listing of Song Jin development and application base is not only the continuation and inheritance of traditional silk technology, but also the development of Chinese traditional culture.

And Nanjing brocade and Chengdu Shu Brocade also call China's three famous brocade. Because the main producing area is in Suzhou, it is also known as "Suzhou song brocade".

By virtue of its unique longitude and latitude line and its flower making techniques, song brocade's fine and smooth texture and elegant style and simplicity are the top materials for painting and calligraphy and precious gift packaging in China for thousands of years.

In 2006, the "Suzhou brocade weaving technique" was selected as the first national "non heritage" project. In 2009, it was selected as the representative list of human intangible cultural heritage.

Low yield and high cost are a major feature of the traditional song brocade.

In modern times, after the silk textile factory was put into operation, due to the complex process of song brocade, the delayed development of weaving machinery, the output became less and less, and gradually lost its market competitiveness, which had been left behind by Yun Brocade and Shu brocade.

As we all know, the best way of intangible cultural heritage is "living protection".

Can we use modern weaving equipment to pform into an electronic jacquard machine according to the song brocade technology? After years of unremitting exploration and accumulation, in March this year, an electronic jacquard loom, which was pformed from imported looms and accorded with the technical parameters of traditional brocade weaving technology, was successfully released in Shengze.

Along with the "Ming Dynasty Feng Fang Fang Fang", "Tang Dynasty Lian Zhu pattern" and "Han Ruyi brocade" and other modern elements designed and produced, the high-grade silk products with a new sense of vision were successfully released.

Compared with the machine looms used in the 50s of last century, the technical advantage of this machine is very obvious: the width of the door is 300 cm, 140 cm wider than the traditional loom, and the width of the loom is 60 cm, which is 3 times the traditional loom. The output is 45 m / D, and 27 meters more than the traditional loom.

The company that invented the first song brocade electronic jacquard machine is Wujiang Dingsheng silk company.

At present, the company has worked with top designers in Italy, and has successfully developed many song brocade products such as business gifts, family decoration, engineering decoration, home textiles series, men's and women's costumes and antique artworks.

At yesterday's unveiling ceremony, the series of products such as song brocade, bags, handbags and other products were amazed by the scene of the model.

It is reported that Dingsheng silk is the first private silk enterprise after Wujiang's reform and opening up, and has been sticking to the silk industry's efforts to inherit and innovate for over 20 years.

Over the years, the "heyday" has more than 30 fabrics finalists for "China fashion fabric rating" and won the best women's fabric award, the two comprehensive award and many other awards.

The silkworm anti radiation clothing made by the company has been included in the National Textile Science and technology project. Last year, a heavy rib Satin was selected as the wedding dress material for Prince William wedding.

Qian Xiaoping, founder of the Suzhou Silk Museum and the world's intangible cultural heritage, Song Jin brocade, excitedly told reporters that Song Jin finally realized the magnificent turn. In the future, it will no longer lie in the museum for people to enjoy, but usher in a new brilliant development. It can be said that it has renewed its vitality and vitality.

Yang Yongyuan said that the listing of Song Jin development and application base is not only the continuation and inheritance of traditional silk technology, but also the development of Chinese traditional culture.

According to another report, Dingsheng silk has positioned its own song Jin brand "Shang Kai Kai" in the high-end.

And strive to match Hermes, LV and other international luxury brands.

It can be expected that in the near future, the song brocade in Suzhou will join other famous brocade together and enter thousands of families with the "aristocracy".