Tongxiang Red Ant House Clothing Creates Its Own Brand To Seize The Market Heights.

Recently, the national motorboat Championships were held in Jiashan.

In the competition, a name is impressive.

As the only clothing company in this event,

Red ant house Clothing Co., Ltd. not only printed its own name on the background plate of the award podium, but also the newly registered independent brand "red Moorhouse".

According to statistics, there are nearly 100 traditions in the Indus street.

Many of them are mainly engaged in OEM production.

With the increasing market competition, the simple OEM makes these enterprises suffer from the bottleneck of development.

In the face of the crisis, many business savvy entrepreneurs began to assess the situation, adjust their strategies, make timely pformation and create brand names, enhance their competitive advantages and seize the market heights.

Zhong Peirong, general manager of Tongxiang red ant house Clothing Co., Ltd. has been in cashmere sweater industry for more than 20 years, and the idea of self initiation is still in recent years.

He chose the "electric shock" - he opened a store in Taobao and Tmall mall to launch the market of "red Moorhouse".

Under the red ant house

Zhong Li, director of the company's operation, told reporters that "red Moorhouse" Cashmere men's wear is the fashion trend line. For this reason, the company specially went abroad to get a view to shoot live scenes.

In just one year, "red Moorhouse" has been successful in climbing the top three brands of pure cashmere.

The new army "red ant house" is crossing the river by feeling the stones. As a "veteran" who has been struggling for many years on the road of independent licensing, Zhejiang Wei KSE Garments Co., Ltd. has worked hard to manage the direct stores.

It is understood that there are more than 30 direct shops and shopping malls counters in the area of Jiangsu, Zhejiang and Shanghai.

Wu Tianxiang, general manager, said that every month, the company would call the salesmen of the direct shop to visit the production workshop, hire professionals to conduct a comprehensive training for them and improve their marketing and service capabilities.

In view of how to win the trust of consumers, "Wake" has launched a lifelong after-sales warranty system, even if it passes through several years, it can also go back to the factory to repair.

With excellent quality and market recognition for many years, the sales of "Wei Ke" still increased by 30% over last year under the general downturn of the textile and garment industry.