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    Italy Luxury Brand Prada Heir Miuccia Prada

    2012/11/10 11:45:00 30

    Italy Luxury BrandLuxury Brand PradaPrada Heir.

    In 1913,

    Prada

    The first boutique in Milan, Italy, was founded by Mario Prada (Mario Prada), a fashionable and excellent handbag, suitcase, leather accessory and cosmetic case.

    Today, this highly popular boutique still has a high reputation and reputation in the upper class of Italy. The value embodied in Prada products has always been regarded as an extraordinary enjoyment in everyday life.


    Miuccia Prada is not only the heir of the world's top luxury goods Prada, but also the premier fashion.

    Designer

    She has been designing the Prada since 1978, and for the first time in 1989.

    Women's wear

    Once released, it immediately caused a sensation.

    After that, the two releases of men's wear, women's wear and Miu Miu series designed by Miuccia have become a great event for fashion designers all over the world.

    Miuccia every series of designs is at the forefront of fashion.

    For her, design is a process of continuous experimentation and innovation, which requires uncompromising exploration and experimentation spirit.

    From this process, a series of truly innovative and impressive design elements were born, which eventually became the Contemporary Classics of the fashion industry.

    Miuccia said, "maybe I have a kind of personality that I want to try.

    When I find something is impossible, that's exactly what I want to do.

    I always try to blend opposites and discordant things together.

    Moreover, I am usually interested in six or seven different concepts at the same time, and try to show them harmoniously.

    What we have designed and produced is basically what is not available in the market at present, so every series has been thoroughly studied and examined. Modern technology may be chosen, or it may be an ancient craft.

    For example, when we decided to use gold foil, we asked the Old French workshop to reintroduce the original production method that they had ceased to use.


    Therefore, every series of Prada is full of exciting and unexpected elements, which only prove the endless imagination and creativity of Miuccia.


    She said, "I am never lost. I am always sensible and sober in the face of numerous changes.

    I have never been afraid of any change. "


    Important person


    Mario Prada,

    Founder


    Miuccia Prada, designer


    Patrizio Bertelli, CEO


    Randy Kabat, SVP


    Donatello Galli, CFO

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