Sichuan Underwear Brand Marketing Market

As a big province of underwear consumption, Sichuan has been looked up to by the brand.

Therefore, in the eyes of concern, to take up the sales terminal business, naturally attracted more attention.

However, the development of a market has its own way of survival, and is also affected by the great environment.

Sichuan in 2012

Sales are also facing enormous pressure.

On the one hand, the sales volume of manufacturers (brands) is expected, and the other is the shrinking of the consumer market.

Therefore, this year's underwear market in Sichuan is experiencing a great test. Whether we can take the lead in getting out of the economic downturn and the lack of sales, we need more time to witness it.

September is the period of intensive training sessions in the Sichuan market.

The interview team has just arrived in Chengdu, Sichuan.

For example, a modified bra training seminar in September 4th, a training home for a home dress on September 5-8, a branding training seminar on 8-9 September 4th, and a brand training meeting held in Dujiangyan on the 10-11 day.

Such intensive training shows a problem:

The competition of underwear is not the competition of the network, but the competition of the sale management of the terminal.

How to tap the greater potential of the market and how to increase sales volume, which requires terminal management, guidance shopping incentives and sales skills, will enable agents to complete the tasks of the manufacturers so as to ensure their own wealth growth and the ability to cooperate with brands (manufacturers).

In the market of Sichuan, the fierce competition is coming.

Because manufacturers hope for this, leading agents to act on thin ice and try their best to grab the market.

In 2012, the underwear market in Sichuan, like the whole country, was sluggish, and sales sluggish became the main theme of the market.

Sales channel is not smooth, consumption stimulation does not work.

How to achieve the annual sales target has become a heavy burden for agents.

Therefore, only efforts should be made to strengthen the training of terminals, so that shopping guides can play a real role in guiding sales.

Therefore, 2012 is the year of training in Sichuan. Under the stimulation of training, the sales volume of the terminal can be more or less pulled.

"The spring river heating duck prophet", as the sales center of underwear, Sichuan's sensitivity to the market is very advanced.

Agents' proficiency in market manipulation is also very high.

Some agents even outnumber manufacturers.

This is a way to survive in a brutal market.

In the past few years, the agents in Sichuan worked hard at the terminal sales window, focusing on the shopping guide.

On the one hand, it is to strengthen the sales skills of shopping guide; on the other hand, it is cash incentive.

These measures have made rapid development of brand sales in the prevailing market environment. Often, they are shopping guides to focus on pushing a brand underwear instead of a balanced development.

Any stimulus is temporary. The high stimulus policies of the year showed malpractice in recent years.

First of all, man is a kind of advanced animal and an animal that can never be satisfied.

Certain periods of time will be rewarded with certain rewards, but there will be higher requirements for a long time.

And underwear.

It is there. It is impossible to increase the royalty every year. If so, the profit of dealers will be accounted for.

Therefore, contradictions arise and can not be solved.

This year's market sequelae, the lack of guidance, passive slam, is also the main reason for the decline in sales of some brands.

Like other cities, Sichuan's stores at all levels are often used to sell dog meat.

Some lingerie shops are famous brands, but when they enter, there are no products of famous brands. They may be low-end bra, underwear, regular underwear and so on.

This phenomenon shows that the terminal channel of underwear market has been seriously hindered.

When some brands are planning the market layout, they always regard the number of stores as the focus of their work, but they do not think carefully whether the store can survive.

Although the door of a shop is its own brand, how many of its categories can be owned by itself.

Does this store's efficiency and efficiency meet the company's goals?

From another perspective, low-end products are still the mainstream of the market.

At present, China's three or four tier market, despite brand coverage, can still prohibit many consumers' footsteps with high prices.

In recent years, with the development of the market, brand awareness has been gradually strengthened in the minds of consumers in the three or four tier market.

But income and expenditure are not equal, so that China's consumer market is generally yearning for brands, but buying low-end products.

During the visit to the terminal market, the interview group saw some famous chain underwear shops, most of which were bedding, slippers, towels, low price women's clothing and so on.

This also shows the degree of competition of underwear competition from one aspect. Under the condition of high rent and high labor cost, many lingerie stores rely on the sale of low-end goods, so as to get room for survival.

It also sends a dangerous signal to the market.

In the upstream, many manufacturers are standardized management, brand as a means of competition, for the market to enforce the rules of the game of manufacturers.

In the downstream terminal business, consumers are faced with the choice of price.

If the company becomes the key to management, in the fierce market competition atmosphere, if manufacturers ignore the special situation of the market and push the rules of manufacturers, they may hinder the market expansion of manufacturers.

Only by combining the facts of the market with the policies of the manufacturers, matching the market and solving problems with the terminals, is the best solution to the current market expansion.