ASEAN Countries Seize The European And American Clothing Market Share, Shaoxing Enterprises Actively Respond

along with European debt crisis Sustained and global economic downturn, clothing exports in Shaoxing have also been affected. Especially as China's first and second largest trading partners, the demand of the European Union and the United States has great influence on China. Yesterday reporter from Shaoxing The entry-exit inspection and Quarantine Bureau was informed that in the 1~10 months of this year, although the number of export garments in our city increased, the quantity and amount decreased, and the European market was greatly affected. Overall, the situation of garment export in our city has been mixed this year.

　　 Many enterprises only dare to pick up small bills.

"To do foreign trade, money is really getting worse and worse." Yesterday, Xiao Zhang, a salesman of a foreign trade company, was tucking on the Internet. Since this year, the list has not been mentioned, and the list is trembling with fear.

In fact, there are many Clothing export Enterprises have such feelings. According to the data from Shaoxing entry exit inspection and Quarantine Bureau yesterday, there were 42490 batches of clothing export volume in 1~10 months this year, amounting to 319 million 310 thousand pieces, amounting to 1 billion 303 million 808 thousand and 100 US dollars. Compared with the same period last year, batches increased by 5.47%, but the volume and amount decreased by 3.78% and 8.22% respectively.

Especially for the EU market, garment exports have been showing a declining trend this year. According to statistics, compared with the same period last year, the number, quantity and amount of clothing exported to the European Union in our city decreased, with a decrease of 5.42%, 15.47% and 20.12% respectively.

Shaoxing Tuscany Garments Co., Ltd., which mainly produces down garments, is mainly exported to Italy. It has obviously felt the "frost" of the European debt crisis.

"This year," small single "phenomenon has emerged in varying degrees, but the list is king, enterprises can only pick up. Yesterday, Zhao Ping, manager of the personnel department of the company, told reporters that the order volume of each item, each color and per yard was greatly reduced. The same customers, before a single list, a batch of goods were hundreds or even thousands of pieces, but now they are basically under 100 pieces of small bills, sometimes only more than 10. On the other hand, former customers are directly placing orders when they look at small samples. But this year, the business is difficult to do, and the customers' requirements are also demanding. A single entry goes out. Besides looking at the small samples, the customers should also look at recommended samples, first sample, prenatal samples and sealed samples. This phenomenon is particularly evident this year. For enterprises, even if the cost of small bills is not large enough, they still choose to take orders.

It is understood that, under the influence of the European economic recession, European customers' quotations are very low. Enterprises either accept passively or give up opportunities because of the fact that the price is too low. Some customers have just returned to Europe and have proposed reducing orders. This undoubtedly reduces the profit margins of the list that has not been much profitable.

　　 The US market is incrementally obvious.

"European debt crisis and other factors, the risk of export increases, combined with production costs and other factors, many enterprises have concerns about the big list." Yesterday, Shaoxing entry-exit inspection and Quarantine Bureau textile inspection department stakeholders told reporters that the European consumer market downturn, product demand changes, plus Shaoxing has the advantage of running volume, a sign of clothing export enterprises this year is to pick up small bills.

However, it is gratifying to note that the export volume of clothing exported to Shaoxing has also increased significantly in the 1~10 months. According to statistics, the total number of export batches reached 9254 batches, amounting to 63 million pieces, amounting to 290 million 593 thousand and 600 US dollars, up 19.36%, 17.50% and 11.01% respectively compared with the same period last year.

Wang, manager of a clothing export limited company in the city passenger transport center, revealed yesterday that with their company as an example, the value of clothing exported to Australia was about 30000000 yuan this year, while that in the US market was about 20000000 yuan, sales increased by 20%, and sales increased by about 50%. But the problem is that even if the sales increase is obvious, the profit level of the company is almost the same as that of last year. Manager Wang said that the most obvious feature of this year is that more money and less profit. Earning the same money last year may take two or three.

According to the analysis of the relevant personages, the export situation of the United States is good. The main reason is that the US economy began to recover, and then the import increased. China has always been one of the major importing countries in the United States. With the US economy gradually getting out of the low tide of the financial tsunami, the demand is recovering, the consumption is revival, and the inventory is back up, the garment enterprises in Shaoxing seize the opportunity to consolidate the US market. The good performance of the US market has also partly hedged against the decline in EU exports.

　 To make big cakes, enterprises need to "go out".

"But the foundation of the US economic recovery is not solid, and some ASEAN countries are beginning to seize the share of the US apparel market. Therefore, as Shaoxing enterprises still need to improve their competitiveness, they will firmly lock customers." Shaoxing entry exit inspection and Quarantine Bureau official said.

As a result of the global economic recession, as an enterprise, how to survive the cold winter? Zhao Chao, manager of Tuscany yesterday, described the current predicament with "egg theory". Zhao said that under the situation of shrinking market, they are now seeking new customers through "increasing revenue and reducing expenditure". Because in this situation, enterprises can only get cake if they have the advantages of quality, service and competitive price.

It is pointed out that if we want to make big cakes, enterprises can actively develop new markets while enhancing their competitiveness. ASEAN, the Middle East and Africa have slowly entered the first few places of China's export garment market, and there is great room for development.