Garment Enterprises Take Advantage Of The World Trade Fair To Build Their Own Brands.

Clothing is a necessity of life. Everyone will care about what clothes to wear, how to match them, what style of clothing suits him and so on. Garment industry It is under this demand that we gradually develop and grow and become an indispensable part of China's manufacturing industry. However, after many years of rapid expansion, China's clothing enterprises have high inventory, overcapacity, coupled with rising prices of raw materials, higher labor costs and market inflation. Most garment enterprises are facing unprecedented difficulties, and the clothing brand market is experiencing "life and death decisions".

A few days ago, 82 textile and garment companies announced three quarterly reports, including 68 companies making profits and 14 companies reporting losses. The idea of going out of the industrial downturn began to spread. Some people in the industry have expressed their objection that the price of raw materials is only partly responsible for the impact of the clothing industry, and the problems that are perplexing the development of the garment industry are manifold. The fundamental problems, such as overcapacity, development mode, homogenization and higher labor cost, still exist. The development of garment industry is still difficult. Faced with such a development crisis, the apparel industry has adopted direct expansion and price war, and the way to build its own brand and optimize its industrial structure should be the solution to solve the crisis of the clothing industry at present.

The domestic clothing brand hopes to enter the international market quickly, and should take the initiative to contact the international fashion trend. We should start from the international stage and judge and interpret the fashion color at a higher level. And the individualized design of clothing is inseparable from the designer of clothing. Only with a strong team of garment designers can the clothing enterprises establish their own clothing brands and gain a firm foothold in the clothing market and attract more consumers. It is impossible for garment enterprises to cooperate with designers all over the world in a short time, and set up a new platform -- the World Trade Fair for garment exhibition. The platform can help garment enterprises to gain global creativity and retail channels, and provide clothing design studio and personal designers with experience for clothing enterprises.

You must be wondering why. World Trade Fair It can assemble designers all over the world. It is understood that the platform provides clothing designers with incubation and government support policies to recruit designers worldwide. As a signing designer, he has the opportunity to cooperate with famous fashion brands and display his design works both at home and abroad. Various policy support attracted many fashion designers to join.

After setting up their own brand, clothing enterprises should not only set up brand stores, but also choose the best production processors and obtain their own market resources, so as to establish a better brand image. The implementation of this series of programmes requires not only funds but also good publicity channels. The Gaochun world clothing brand and the virtual gathering area of creative industries provide government support for clothing enterprises, and solve the problems of funds and publicity. Garment enterprises can take part in the world-renowned fashion show and Beijing fashion week in the gathering area to expand market channels. Clothing enterprises can not only make their clothing brand image better maintained, but also expand their scale and enhance their image.

　　 Clothing enterprise Faced with an unprecedented crisis, we should not only recognize the domestic situation, conform to the market mechanism, but also build up our own brand with the help of the world trade fair, and enhance publicity efforts and maintain corporate image.