Brand Winter Boots Are Flat This Year.

As the weather turns cold, all brands are in winter.

It has occupied the prominent position of the counter.

"Real leather" and "plush inside" become the key words of consumers. Reporter survey found that this year's winter boots "price" increased nearly 20% compared with last year.

However, the promotion of shopping malls has secretly "digested" the 10% increase, and the price of winter boots is flat compared with the same period last year.

Brand winter boots go public

"The boots of our brand are all genuine leather, which is covered with hair and is very warm in winter."

In the shopping mall footwear counters, all kinds of winter boots have begun to fully shelves, snow boots, boots and other warm winter shoes have become the main selling brand of all footwear brands.

This autumn, the sale of autumn shoes has been embarrassed. As the temperature continues to fall, winter shoes have begun to occupy the main position of the major brand counters.

"What's best selling now is snow boots, which are very popular these two years, because the fur inside is thick and warm.

There are also high tube boots.

A brand salesperson introduced, and from the statistics of the shopping malls, boots sales accounted for more than 60% of footwear sales.

"In winter, I think it's the most important thing to keep warm, so I bought two pairs of snow boots this time."

Shopping lady Xue and friends, two people bought 5 pairs of winter shoes, "think the price is appropriate, and last year after the discount."

Market discount, high price stability

When the winter shoes are listed, they are accompanied by the high discount sale of the shopping malls.

"3.5-6 discount", "full 88 minus 50", "full 200 minus 120", can be seen everywhere in the mall brand.

Reporters roughly statistics, in the big discount, shopping malls, most ladies shoes price is about 450 yuan -850 yuan, and the new boots price at 900 yuan -1500 yuan, some counters the most expensive women's boots prices remain below 2000 yuan, basically unchanged from last year.

Reporters in the shopping mall CNE counters learned that a long boots to participate in activities after the price of 1099 yuan.

"Basically 4 discount, the original price is about 2700 yuan."

The staff said, "this is the best shoe I sell here."

The price of Staccato boots in the same period last year was about $1600 at the price of 1200 yuan, while the original price of a cowhide boots was 2499 yuan in the discount sale, and the price was 1299 yuan after the discount.

Compared with last year, the discount increased from 25% off to nearly half off.

In addition, other brands have played the concept of "folding up and folding up", and there are many double concessions such as "reducing the price by 170 yuan after the discount".

This year, the "price tag" keeps rising.

In fact, the price of winter boots has risen this year, but the price increase is not high enough, and it has been concealed by the high discount.

Compared with the doubling of the price of boots last year, the price of boots this year is still tens of thousands of yuan, and the average price of each pair of boots is 100 yuan to 200 yuan more than last year, or 10% to 20%.

"The price of the winter boots in the shop is all the price after discount, but the price is still higher than that of last year, according to the discount."

A brand salesperson said.

From the CPI data of the National Bureau of statistics in September, non food prices became a new factor of price increase, and clothing prices rose by 3.4% over the same period last year.

Among them,

Prices rose by 3.7%, and footwear prices increased by 2.3%.

"Mainly because of the rising raw materials."

A woman shoes brand official said, "at present, pigskin has risen from 40 yuan last year to 80 yuan, and sheep skin has risen from 24 US dollars to 29 dollars."

It is understood that since last year, the price of leather has skyrocketed, up more than 40%.

In 2011, the price of sheepskin rose from around 11.9 yuan per square foot in 2010 to 17 yuan to 19 yuan, which directly resulted in the price of single shoes, which included a number of first-line women's shoes, broke through 1000 yuan from last year.

"We also have to sell low discounts for sales."

A certain shopping mall responsible person said, "of course, this will reduce part of the profits of enterprises, but also needs the cooperation of enterprises."

When competing with online merchants for tourists, the price stability caused by high discount is also a necessary condition.