The Sluggish Situation In Humen Suggests That The Garment Industry Has Been Hit Hard.

China

Humen, the typical representative of the base, is encountering a Waterloo.

In the largest wholesale city in Humen, the number of merchants who rush to buy goods before the National Day falls sharply compared with previous years.

A taxi driver who often roled in the wholesale city of Fu Min told reporters: "there were quite a lot of people who came here in 2008. After the financial crisis in 2008, there were fewer people, but there were fewer people."

After visiting the reporters, it was found that the status of Humen town is almost the same as that of taxi drivers.

The sluggish situation in Humen today suggests that the garment industry has been hit hard.

According to customs statistics, 1-8 months of this year,

The export of clothing and clothing decreased further, with a total export of US $161 billion 990 million, a decrease of 0.7%, of which 62 billion 510 million US dollars in textile exports and 99 billion 480 million US dollars in clothing exports, all down 0.7%.

Data show that China's textile fabrics and finished products fell by 3% and 8% respectively. In the first half of the year, 40% of the province's textile and garment exports decreased.

Statistics from the China National Business Information Center show that the retail sales of clothing commodities increased by 9.82% in the first half of 2012, down 11.99% compared with the growth rate of 21.81% last year.

Orders for the first quarter of 2013, Anta's order amount reduced by about 20%-30%, XTEP reduced 15%-20%, PEAK's clothing orders also showed a certain decline.

It can be seen that the clothing industry is plunged into the cold winter of the economic downturn, while the domestic clothing brands are attacked fiercely by foreign clothing brands, and the garment enterprises are struggling.

Declining Humen

In Jin Yong's martial arts novels, the most powerful part of martial arts is "east evil west poison South emperor North beggar"; but in today's clothing market, Humen town is the same as Beijing, Shanghai and Dalian's 3 big cities.

Humen Town, as one of the largest clothing distributing centers in Southern China, is also one of the eight pillar industries in Dongguan.

Combined with the particularity of the status, the 107 National Highway passed through the town, and the Pearl River Estuary was accessible to all directions, and the high-speed railway was located in Humen.

Therefore, Humen town has the name of "land pportation is busy and goods are exported to Humen".

In 2011 and 2012, the Humen station was set up in Humen by Guangzhou Shenzhen and Wuhan Guangzhou high speed rail.

From the government level, the construction of the high speed rail can also bring the "high speed effect" to Humen, which has brought much influence to the economic industrial structure of the cities along the line.

In twenty-first Century, the network drove from Dongguan to Humen for 40 minutes to arrive at the famous clothing town.

Entering Humen Town, there were not many vehicles in the past.

A taxi driver who has worked in Humen for ten years says that the number of people in Humen town has been decreasing since 2012.

When the car slowly drove into the most prosperous clothing distribution center of Humen Town, there were more and more people on both sides of the road.

The driver said that before the road to the wholesale city of the rich people had not been repaired, the people who came here to buy the goods were crowded here, and now the people who came here to repair the goods were significantly reduced.

At the gate of Fumin wholesale city, there were many taxis parked on the roadside, and many taxi drivers soliciting at the gate of Fumin wholesale city.

In the city of Fumin wholesale, some porters wearing yellow vest are sitting in the corner of the hall waiting for their work.

Hundreds of thousands of items can be regarded as wholesales. Now some wholesalers are actively soliciting customers and buying several clothes.

A boss who was engaged in garment wholesale in the wholesale city of the rich people lamented that in the past few years, people who came to the wholesale market before the festival were now several times ahead of the holidays. Now business is becoming increasingly difficult.

After visiting the Fumin wholesale city, in twenty-first Century, the network came to two garment processing industrial zones in Jinzhou and town estuary of Humen town.

Coming to Jinzhou Industrial Area and industrial two district, the impact of a declining feeling is strong. The factories on both sides have lost their past color because of their disrepair. The mottled factory walls have begun to fall off, and some signboards of clothing factories have long been eroded by wind and rain.

I think in Jinzhou Industrial two district, the owner of the grocery store said that there were many garment factories here a few years ago. Now some factories have gone bankrupt and some have moved to the new town industrial zone.

Then, in twenty-first Century, the net went to the town mouth and gathered many garment processing factories at the town gate.

A taxi driver told the twenty-first Century net: "every day there is a garment factory that closures."

Compared with the cold island of Jinzhou Industrial Zone, Humen Town mouth is more lively.

There are large garment factories in Humen Town mouth, such as YISHION garment processing factory, and there are all kinds of clothing factories.

A staff member of a medium-sized processing plant in Humen town said he had been in the past.

They can all be dragged for 1-3 months, and now they have to pay for everything in one hand.

"Some factories began their vacation in June this year, and did not start until the end of August.

Humen clothing

Wang Minjian, Secretary General of the industry association, told the twenty-first Century network: "there are more than 2000 registered garment enterprises in Humen. Compared with 2008, there are more garment enterprises that fail this year.

In 2012, the average growth rate of GDP in the first half of Guangdong was lowered by nearly 3 percentage points, from 10.1% in the same period last year to 7.4%.

And Dongguan Town Street GDP ranking, Humen town has won the championship.

Such a clothing town is also hard to resist the impact of economic downturn on the industry.

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Garment enterprises with knife edge licking blood

Besides the fact that Humen town is suffering from the recession of the economic downturn, the clothing industry and clothing brands are also being spared.

Inventory and order slipping have been plaguing the garment industry since last year. Layoffs and wage cuts have become a coping strategy.

Department stores in major cities are also carrying out a wave of crazy discount sales promotion activities. They seldom saw the discount of goods during the season, and this year many clothing brands have entered the discount sales season.

"We feel that businesses are killing red eyes. They can only play 50 percent off or 400 for 1100."

One consumer said.

Zhang Hao, owner of self made clothing store, told the twenty-first Century net: "now businesses only have this way to get cash flow and reduce inventories.

Each store has its own tasks. Generally, the tasks scheduled for each year are 5% more than that of last year. Some large garment enterprises do not adjust themselves quickly, and they produce more than 5% of their clothes every year according to last year's clothing. This way, the store is selling these clothes with brains.

Zhang Hao is the owner of a self made clothing brand, and chain stores are mainly distributed in two or three line cities.

Zhang Hao himself mainly checks the price of the design and processing factories, and examines the final products.

"The cost of clothing has increased by about 5% to 10% this year, and net profit has dropped from 30% to less than 10%.

It is really not easy to make the garment industry worse than before.

Zhang Hao said that the rise in raw materials and the difficulty in employing labor cost increased and greatly reduced our profits.

In terms of sales, I prefer to make more discounts, earn 10% points only, and sell the clothes in the season when the goods of the season are sold. Next year, the style is changing, and the consumers' pursuit of the trend is changing.

Wang Minjian, Secretary General of the Humen apparel and apparel industry association, said that clothing companies are now looking for stability and do not rush to expand their businesses. Even if these two years do not make money, as long as these two years have passed, there will be opportunities for development.

Many clothing companies have announced layoffs in the garment industry.

News of salary cuts.

Shortly after the Spring Festival, Li Ning Co, a leading sporting goods leader in China, announced that it was laying off workers. All customers also had to cut costs for the sake of cost saving. The distribution companies that were wholly funded by themselves were also vulnerable to emergency layoffs. Puma also announced a small scale of layoffs in September this year.

Many clothing brands have been through the "downsizing" of layoffs to spend the winter.

Inventory is the biggest headache for the clothing industry.

According to flush statistics, 39 companies in the clothing and home textile industry accounted for 43 billion 529 million yuan in the first half of the year.

In the three quarter of 2012, the largest number of clothing businesses were American Apparel, Semir clothing and Lining, with a stock of 1 billion 753 million yuan, 1 billion 473 million yuan and 1 billion 138 million yuan respectively.

Clothing business enterprise breakthrough way

Traditional clothing stores are sluggish, and many people are paying more attention to the new mode of e-commerce.

Wang Minjian, Secretary General of the Humen apparel and apparel industry association, also talked with the network in twenty-first Century. Humen town also proposes pformation to the electricity supplier.

According to incomplete statistics, the average number of clothing manufacturers in Humen has been sent to all parts of the country every day, up to 300 thousand pieces (sets). Only more than 300 of the clothing network operators of the 5 floor shopping mall of Daying Ying City have gathered.

The fashion B2C mode is also being tested.

Taobao's men's wear data show that UNIQLO, JACK&JONES, GXG, JEANSWEST, Smith Barney, nine kings, thousands of paper cranes, seven wolves and other traditional brands have also taken the top ten seats in the paction.

From this we can see that the traditional clothing industry has also sharpened its head into the network channel.

Many garment markets have joined forces in e-commerce.

According to the 2011 Research Report on China's apparel online shopping industry, the clothing business has been developing rapidly since 2010, and its market size was 105 billion 240 million yuan in 2010, an increase of 111.2% compared with the previous year, and 204 billion 900 million yuan in 2011, an increase of 94.7%.

As early as 2009, the United States tried the water electricity supplier. In 2011, it issued a notice, taking into account the financial risks that may be brought into the earlier stage of investment, and decided to stop the business.

Investment mainly includes personnel salaries, technology development costs, logistics and distribution costs, and advertising expenses. The initial investment of 60 million yuan has also been wasted.

Although the traditional clothing industry is considering switching to the electricity supplier, the project development in the early stage,

The construction is not a small expenditure. If there is no complete assurance, it will be as useless as the United States.