Lining, Anta And Other Sportswear Have Been Discounted And Expanded Blindly.

It's getting colder and cooler. clothing Enterprises did not expect that their own cold winter has also come. Recently, news came out repeatedly that Li Ning Co is clearing up its stock. Not only is Lining on sale, but Anta, XTEP, PEAK and so on are also offering a collective discount. Consumers who love to buy sports clothes are asking: "discount, have you bought it?"

Public data show that in the first half of this year, Lining, Anta, XTEP, XTEP, PEAK and other 42 listed clothing enterprises total inventory amounted to 48 billion 300 million yuan. Among them, Lining, Anta, 31st degree, XTEP, PEAK and the total inventory of these 6 domestic sports brands amounted to 3 billion 721 million yuan, compared with the total inventory of 3 billion 699 million yuan at the end of last year, an increase of 22 million yuan.

Industry analysts believe that this is the bitter fruit of the blind expansion of domestic sports apparel enterprises after 2008, and this adjustment is expected to last for 35 years.

　 Sportswear offers frequent discounts.

The night before last, reporters in Tongzhou new life square saw that Lining, Anta, double stars and other sportswear shops were on sale. Lining stores, the new products are sold at a price of 10 percent off.

When asked by reporters, "are there any lower discount?" clothes "Is it not clear that the stock is clear now?" she said, laughing at the question of shopping guide. She said that from yesterday to today, several customers asked her this question, but his shop was only 10 percent off of the new product, and there was no eighty percent off of the goods. "Some special discount shops should have it!" then, reporters found in the sports goods area of Tongzhou New Life Plaza, the discount rate of the double star brands was the biggest, ranging from 70 percent off to 35% off.

And on micro-blog, many netizens began drying out the Lining discount stores they know. Some netizens in Zhenjiang and Shijiazhuang said they bought super low discount sportswear.

Search for "Lining authentic" on Taobao, showing in the shop shoes There are seventy or eighty pairs of pairs and sixty or seventy pairs of sports pants. Customer service staff, "naughty rabbit 9" told reporters that now they shop inside the Lining sportswear are sold at 50 percent off of the original price, "because inventory is more."

The search for "Lining stock" on Alibaba is a surprise result. The sneakers are as low as more than 20 yuan a pair, and the words "clear stock" are very obvious.