Why Can Qinghe China Cashmere Capital Be Invincible?

< p > a plain county with no pasture and no sheep, is known as "China a href=" http://www.91se91.com/news/index_h.asp "Cashmere < /a".

Cashmere production accounts for 40% of the world's total annual production, accounting for 60% of China's total.

The largest spinning center in the country, the first cashmere comber in China, the first cashmere Museum, the first cashmere index, the first electronic trading platform...

They are all labels of cashmere industry status in Xingtai, Hebei Province, Qinghe County.

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Less than 30 years after reform and opening up, Qinghe cashmere output accounted for 70% of the county's GDP in the past more than 30 years.

However, with the rapid rise of cashmere industry in Inner Mongolia, Ningxia, Zhejiang and other places, competition is becoming increasingly fierce.

Is Qinghe or the leader of Chinese cashmere? What is the change of Qinghe cashmere? < /p >

< p > < strong > "yarn is the most expensive in Italy!" < /strong > /p >

The development history of Qinghe cashmere is the portrayal of Qinghe people's indomitable spirit after "P >".

Today, in the face of industrial upgrading and brand building, we still need this spirit. "

Niu Hongkui, executive deputy county head of the cashmere industry, told reporters that "respect for history is to better grasp the future, dig the value of Chinese culture, but also to better move towards the future."

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"P" into the first Chinese cashmere museum with cashmere as the theme in China, the history of the museum is clearly visible.

The 181 and 187 cover cashmere machine made by the Qinghe people initiated the cashmere industrial revolution, making the cashmere carding popularized, bringing up the large scale of the Qinghe cashmere, and achieving the first-class combing level in the Qinghe cashmere world.

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< p > now in Qinghe River, people are pleased with the fact that they no longer comb the number of velvet, how many lines they sell, but whose quality is better and the price is higher.

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< p > "our yarns are the most expensive in Italy! The yarn is the first price in China!" Zi Hong, chairman of Qinghe Hongye company, said proudly.

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Sun Yousheng, director of Qinghe cashmere industry office, told reporters that in the past 3 years, Qinghe cashmere R & D investment has reached 580 million yuan, making significant breakthroughs in cashmere combing, making sliver and dyeing at low temperature.

Hongye, Yu Teng, Taixing, Fu run and other large raw material carding enterprises product quality standards exceed national standards, including less than 1/1000 gross (GB contain 2/1000), and impurity content less than 2/10000 (GB 2/1000). It has become the "gold supplier" of the famous brands such as Lao Luo, Yana, Bill yarn, and Zhen Bei and Chun Zhu.

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< p > to enhance the technological content of cashmere products, Qinghe has established 9 major 16 public service platforms in collaboration with 12 scientific research institutes such as Beijing a target= "_blank" href= "http://www.91se91.com/" > clothing /a school, Tianjin University of Technology a target= "_blank" href= "target=" > textile school, etc. Qinghe cashmere Productivity Promotion Center has been identified as a national engineering center by the Ministry of science and technology.

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< p > < strong > "Qinghe also has such a design!" < /strong > < /p >

After P expansion, the annual output value of Qinghe cashmere has exceeded 10 billion yuan, but only 30% of the products are manufactured products. Most of them are OEM production, and their output value and profits are very low. Over the years, the lack of brand has become a deep pain in Qinghe cashmere industry.

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< p > "the way out for Qinghe cashmere industry lies in cultivating and strengthening a number of its own brands!" Sun Lianling, deputy director of the Qinghe County people's Congress and director of the Qinghe cashmere products market management committee, firmly stated.

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< p > in the history of Qinghe cashmere brand development, "Chao Jun" and "fur dog" are the models that come from Qinghe and move towards the whole country and to the world.

They proved the strength of Qinghe cashmere industry and stimulated the enthusiasm of Qinghe local enterprises to create brand.

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< p > "the original Qinghe cashmere can also have such a design!" at the nineteenth Qinghe cashmere products fair, Chu Ying culture as the keynote of the "Cherry Nine Songs" series of costumes, the guests were amazed.

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< p > "making a brand is the effort of generations to come, not speculation."

The words of Fang Zhonghe, general manager of Qinghe Zhonghui cashmere textile Co., Ltd. represent the mentality of Qinghe entrepreneurs.

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< p > the combination of traditional culture and modern elements, the "Cherry Nine Songs" product series of Ao Wei cashmere textile Co., Ltd. stands out; Bo waite's "Hua Jia Na" brand and Taixing company's "Yi Shang" brand find suitable a target= _blank href= http://www.91se91.com/, designer /a and image spokesperson, which greatly enhance the brand influence.

More and more Qinghe enterprises have seen the value of creating their own brands.

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< p > brand enterprises have promoted the development of Qinghe cashmere brand.

In the past two years, 11 brands have won the honorary title of "China clothing (000902, stock bar) growing brand" of the China Textile Industry Federation. Hongye and Hua Jia have won the famous trademark of Hebei province. Qinghe cashmere products market has won the honor of "China garment brand incubation base".

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In order to support enterprises to create brand names, Qinghe County has issued support policies to give financial support to brand promotion, new product development and sales channels, while actively organizing enterprises to participate in exhibitions, trade fairs, and establishing the overall image of Qinghe cashmere. P

In order to improve the research and development level and track the market trend in time, the county government set up the cashmere industry R & D center and established the Qinghe Oriental Jia Xizeng's cashmere design center with the Academy of Fine Arts, Dr. Jia Xizeng.

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< p > "to make strong Qinghe cashmere brand, we need profound cultural support and value support."

Zhang Wanshuang, the county magistrate, told reporters that productivity has become the consensus of Qinghe people.

In order to integrate more cultural resources and study cashmere culture in depth, Qinghe is preparing to establish the cashmere Culture Research Association of China.

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< p > Zhang Wanshuang said frankly that to build a strong Qinghe cashmere brand, we need to lay a solid foundation and face many challenges.

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< p > < strong > from "touch price" to "price < /strong > < /p >"

< p > in the cashmere Museum, the picture of buyers and sellers hiding their hands under the towel is particularly interesting. This is a vivid representation of the Qinghe cashmere trade.

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< p > Qinghe has thousands of combed households. In fact, most of the small households are still in the "touch price" state. Large households eat small household is a common phenomenon. Many small families quit because of difficult living, resulting in the shrinking of the raw material industry.

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< p > how to guarantee buyer's interests and realize fair trade is related to the sustainable development of Qinghe cashmere industry.

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< p > May 18, 2011, the world's first professional cashmere electronic trading platform Qinghe cashmere international trading center was established.

Electronic spot pricing pactions link the needs of herdsmen, processors, enterprises and consumers, get price information through an open platform, reduce paction links and paction costs.

As a result of taking goods into designated warehouses, designated testing institutions, and third party payment measures, not only the quality of products is guaranteed, but also the problem of arrears of payment is solved thoroughly.

At present, it has covered more than 20 provinces, municipalities and autonomous regions, attracting hundreds of enterprises to order pactions.

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< p > "in the light of the reality of mobile phone popularization, mobile phone trading system is being developed.

Both sides of the paction can query relevant information through mobile phones at any time, which is convenient and fast.

Gu Sen, chairman of the trading platform and chairman of the new 100 flock cashmere trading Limited by Share Ltd, said.

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< p > in order to raise the price right of Qinghe cashmere industry, in September 2011, with the help of the China Livestock Products Circulation Association, the Qinghe County government and Beijing Technology and Business University explored and founded Qinghe cashmere price index, issued an index every half a month, and made an index analysis comment, which has attracted more and more attention at home and abroad, and has become a barometer of the cashmere market.

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< p > < strong > from singles to combinations < /strong > > /p >

< p > "create brand can not go to shopping malls, and at present the shop floor of monomer product is arranged more and more high, the area is smaller and smaller, the high rent is the heavy burden that small and medium-sized enterprises can not bear."

Bai Hongbing, vice president of Ao Wei Textile Company, gave way to the difficulties of the channel.

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"P >" with the help of e-commerce, Qinghe cashmere products are like fish in water in the construction of channels.

However, an unavoidable fact is that the cost of e-commerce is getting higher and higher.

Heworking, general manager of Pamir, a group buying shop, revealed that the cost of online and offline has been gradually leveling off.

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< p > do not make monomer combination, the enterprises represented by Ao Wei first played the combined boxing and created the Australian Wei cashmere city. Now it has been experimenting in 4 cities nationwide.

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< p > Pamir is developing market segments, adopting direct battalion mode and volume customization, and is now being experimenting in the whole country.

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< p > "the strength of a single enterprise is meager. We are planning" Qinghe cashmere city ", hoping to organize and launch a big marketing with the overall image.

Qinghe commerce bureau director Li Yubing told reporters, "the Qinghe cashmere city in the future will be a colorful cashmere world. Cashmere city enterprises focus on their respective positioning, temper their style, subdivide" a href= "http://www.91se91.com/news/index_s.asp" > market < /a > work.

The competition and complementarity between enterprises will continue to innovate and develop a "tailored" business model. The entity store and e-commerce will complement each other and match each other.

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