Who Is The Billionaire In The Clothing Industry?

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< p > to make clothes into the list of billionaires worldwide, there are probably only two people in the world. One is the founder of UNIQLO, who is the top Japanese richest man (9 billion 200 million dollars) in two consecutive years, and one is Danish fashion director Anders Horch Powiesen (Anders Holch Povlsen). It has just joined the "a href=" http://www.91se91.com/news/index_cj.asp "Forbes" /a "global billionaire list" billionaire, and 40 year old has become one of the youngest billionaires.

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< p > "Forbes" reported that Anders Horch Powiesen took over the family fashion retail brand at the age of 28, and now is the CEO and sole proprietor of Bestseller company.

Bestseller is a fashion company with annual sales of $3 billion 200 million. It sells clothing and accessories to adult men, women, young people and children, and stores all over the world in 46 markets, including Europe, the Middle East, Asia and Canada.

The company's 10 brands, including Mamalicious, Name It and Vera Moda, have 12100 employees, 1/4 of which are in Denmark.

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< p > Forbes is estimated to be at least $1 billion 800 million based on earnings multiplier. In the last fiscal year, the company's profits fell by 48% to $210 million.

The family has also held a stake in Bestseller Group China with two other Danish partners.

Bestseller is an independent company that designs its own fashion series for about 5000 stores in China.

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< p > taking into account the weakness of the European market in recent years, the considerable revenue from the fashion fashion comes from the Chinese Fashion Company Limited.

The hidden clothing predator was founded by Danish people Allan Warburg and Dan Friis around 1997. In 1997, Wang Peide, a Danish employee of Bestseller company (Allan Warburg) and Danfei (Dan Friis), created the fashionable dress in China. They gradually introduced famous brands such as Only, Vero, Bestseller, and so on. They could almost be regarded as the first batch of mid-range Chinese brands.

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< p > this report says that in the short more than 20 years after entering the Chinese market, the fashion shop of its brand has covered more than 300 of the 632 cities above the county level in China, with sales of nearly ten billion yuan in 2009.

At that time, customers were only 300 million yuan, and Taobao's annual sales revenue was around 200 billion yuan.

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< p > we can not get accurate sales data for this company. We only get two judgments from public information: < /p >

< p > 1, data from the rich list of Hurun 2012 show that the two co founders of "a href=" http://www.91se91.com/news/index_f.asp "fashion" /a "China", Allan Warburg and Dan Friis respectively ranked fourteenth in the total list with fortune 5 billion yuan, and the wealth and wealth increased by 1 billion yuan over last year.

If they are judged by country, they have been "the richest person in Europe" for two years in a row.

According to the list, this major company has been growing rapidly in China in recent years. At present, tattoo fashion has been stationed in more than 300 cities in China, and its number of stores is several thousand.

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< p > 2, Ma Gang clothing observation said, "the eleven of the bestsellers", the total turnover of the four brands of the bestseller group is 208 million, of which JACK&JONES, 127 million of the turnover, topped the list.

The insiders also posted a congratulatory message from micro-blog on the message.

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< p > there is no doubt that fashion is definitely the most successful clothing Brand Company in China in the past ten years. Its success in China in the past 20 years is: 1) large scale store layout from first tier cities to three tier cities, and Bestseller has more than 5200 stores in more than 40 countries around the world, of which nearly 3000 are in China, occupying more than half of them.

2) the most successful young fashion oriented fashion brands.

3) one of the brands that rapidly pformed the electricity supplier, one of the first businessmen to enter Tmall.

Zhang Yixing, the manager of the business circle, is a hot manager. He served as the managing director of the fashion fashion business, and was dug up to the seven grid after the high salary.

4) the first fast fashion brand of "global design and Chinese Revision".

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Less than P, however, even behind such brilliant achievements, like many garment companies, the company has encountered bottlenecks of growth in the past two years: < /p >

< p > inventory, or inventory.

Cui Hongbo brand strategy management: Zhengzhou has changed to a small circle. Almost every department store and shopping center are bestsellers.

We can see that the pressure of storage is not general.

How to digest inventory and group purchase to deal with backlog? This seems to be more suitable for basic, large volume products, and the spread of the Internet in large areas, which is undoubtedly a great damage to the brand that is bestsellers. After all, the secret of fast fashion is value, price and timeliness.

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< p > secondly, information management level and ability.

If Tmall has such a large sales income, why does it not build its own B2C channel, instead, it has to be tied to Tmall? Ali Research Center's report that 2011.11.11 brand fashion three brands sell 56 million 620 thousand yuan per day, producing 195 thousand orders, equivalent to 2.25 orders per second, and 11 thousand SKU participation activities.

How many customer service do you need for 195 thousand orders? The answer is 25.

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< p > this is the data of double 11 in 2011. At that time, Tmall was also the top three clothing brand in the sales market. Is it really inferior or insufficiently invested? Is micro-blog chief Li Wengong commented that, as an insider of the industry, I can say with responsibility that the information system of the bestseller is rather backward, but that their business mode is not meticulous management but "selling, selling and selling".

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< p > competition between European powers represented by ZARA and H&M.

They are familiar with the business models and marketing strategies of the bestsellers. After the gradual maturity of the Chinese fashion market, it is true that the market share of the products is shared, and, of course, UNIQLO and customers.

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In the past 20 years, two Danish youths have performed the splendid Chinese dream in China in the past two years, and even pushed the Anders family's career to the summit. How can they continue to be brilliant? There is a saying that the first way to cooperate with the founder of Bestseller, Mr. Povlsen (father of Anders), is 50% of each stock.

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< p > epilogue: about the Anderson family.

According to Forbes's report, Anders's parents, Troels Horch Powiesen (Troels Holch Povlsen) and Moret Beecher Powiesen (Merete Bech Povlsen) opened the first family store in the Danish town of Ringkobing in 1975.

The couple are still involved in the company's business. Mr. Anders is chairman of the company, and he is also a member of the board of directors, but he gave up the ownership to Mr. Anders, probably in the year.

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< p > although the company's website shows that the business is family owned, a spokesman confirmed that Anders, the eldest son of the couple's sons, is the sole owner of the company and holds a 100% stake.

He refused to reveal more details, indicating that the family wanted to protect privacy.

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Anders, who is married and has three children, has recently attracted media attention for his continuous acquisition of land in the Scottish Highlands. P

The The Telegraph estimates that the land he owns today amounts to 120 thousand acres, making it the only landlord who is second only to Prince Welsh (Prince Charles) and British billionaire Gerald Cavendish Cavendish (Gerald Cavendish Grosvenor), Duke of Westminster.

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