The Development Of Garment Industry In Taiping Bird Mode

< p > < a href= "http://www.91se91.com/news/index_f.asp > > Taiping bird < /a > is continuing the legend of the" Taiping bird model "on the line.

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< p > more and more people have begun to accept the fact that the Internet is becoming the biggest gold mine in this century.

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One of the reasons for "P" is that with the joint efforts of the electricity suppliers, today's "double eleven" is no longer a simple single men and women party. It has become a special social symbol, marking the nationwide Shopping Festival on the line.

According to the latest official data of Alibaba, the total sales volume of Tmall and Taobao network completed by Alipay reached 19 billion 100 million yuan this year on Tmall's "double eleven" shopping carnival, which is 3 times more than that of last year.

This figure not only refreshes the new record of China's retail industry, but also surpasses the record of last year's US e-commerce.

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< p > at the same time, the advent of such an era of electronic commerce has already affected the way of life of the whole society and penetrated into all aspects of the real economy.

Some people even say that people who get electricity providers can get the world.

Although there is no strong data to support this statement, an important fact that we can not ignore is that under the general trend, a company without "net" is likely to plunge itself into a very passive situation.

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< p > as a very early domestic e-commerce enterprise, Taiping bird's online trading platform, magic magic, is undoubtedly on the way to the rapid development of e-commerce.

It is reported that Taiping bird's online sales reached 170 million yuan in 2011.

At present, the monthly sales volume of Pacific bird on Tmall mall is around 20 million yuan, almost equal to the sales volume of a single store under the same line.

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< p > < strong > unique. Fast fashion and electric business hit each other. < /strong > /p >

< p > 2010 for the first time to participate in the "double eleven" celebration of the electricity supplier. The Pacific bird magic sale broke through 8 million yuan on a single day and became a black horse of the online brand.

In 2011, the "double eleven", which has been ready for the magic of fashion, has created a myths of 51 million 680 thousand yuan.

The overall economic environment is not optimistic this year, the magic trend in the "double eleven" brand in the siege of tight encirclement, with the sales performance of 76 million yuan to refresh the historical record.

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Obviously, P has always been the leader of the Taiping bird, and has a good command of the new market.

Thanks to the pformation and upgrading during the financial turmoil in 2007, Taiping bird's creativity and strong brand, and its innovative and fast fashion development path has laid a unique position for its domestic a href= "http://www.91se91.com/" target= "_blank" > clothing /a industry.

At the same time, Taiping bird firmly believes that fast fashion is also an important way for the development of e-commerce fashion clothing enterprises.

"The essence of fast fashion is to maximize profits through design and marketing in speed."

Taiping bird believes that fast and variable is the winning keyword of fast fashion clothing industry and electricity supplier.

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< p > streamlined all the streamlined departments, highlighting the two functions of design and marketing. Taiping bird easily grasped both ends of the smile curve, and became a leader in the financial turmoil.

In particular, after the establishment of the online B2C platform magic, the bird realized that the core of consumer experience is the fast fashion mode.

"So the difference between online and offline is only the channel."

Unlike most of the domestic counterparts, the development of electricity providers as a complementary development, momentum and lack of strength, Taiping bird from the source, online and offline synchronous development, inadvertently became the domestic garment enterprises benign operation "two legs" model.

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< p > "electricity supplier is not only a new sales channel complementing the entity, but more importantly, through the analysis of the electricity supplier data, it will enable enterprises to have more accumulation in after-sales service, follow-up product development and so on, and it is also a development mode of innovation and compatibility."

The magic fashion has made the Taiping bird even more surprised. The online has the unique advantages of user interest survey and customer feedback information collection, and the fast fashion development mode requires the garment enterprises to track the market situation in real time, anticipate the change of customer needs, and react quickly to customer requirements.

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< p > < strong > intensive cultivation and brand culture change the development path of the industry < /strong > < /p >

< p > "network sales are more accurate than traditional sales, such as customer demand, group and so on. The point to point characteristics of marketing are more obvious, and the reflection is also very obvious.

At the same time, it also puts forward higher requirements for the execution of operators.

Taiping bird electric business person in charge told reporters that as one of the earliest electronic business platforms in China, the development of magic fashion has undergone considerable intensive cultivation.

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< p > Electronic Commerce early, price chaos, confusion of quality and other chaos once made the brand "a href=" http://www.91se91.com/ "target=" _blank "> dress < /a > online" stranded ", do or not let the enterprise in a dilemma.

The strategy of Taiping bird started with the online brand "magic fashion" and the whole line of brands under the same line, and sold the brand with different brands.

At the same time, in the page and so on, we focus on the creativity of design, and strive to conquer the audience with the senses.

"In fact, there is an intuitive advantage on the Internet. Our brand culture can be displayed not only through products, but also through service, page and text details.

The Internet maximizes our brand culture.

He said that the most important thing for any garment enterprise that wants to enter the electricity supplier field is to cultivate its brand culture first.

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< p >, therefore, in the design of clothing products, Taiping bird adds more cultural elements to the online culture of the "magic fashion" online brand.

"The design team of magic fashion may be the most widely seen and fastest response in the Pacific bird."

The leader of magic fashion has been emphasizing that the core of any design stems from the understanding and pursuit of life in this era, that is, the display of the culture of the age.

In the Internet age, culture is scarce and thirst for. Any enterprise should shoulder the responsibility of disseminate excellent culture.

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< p > people as the carrier of communication, the magic trend has been concerned about the quality of employees and other aspects of work.

This year, after increasing the number of customer service shopping guides from sixty last year to nearly three hundred, the magic fashion has specially adjusted the structure of staff knowledge level.

In October of this year, Taiping bird magic fashion and Zhejiang's most professional a href= "http://www.91se91.com/" target= "_blank" > textile "/a" Higher Institutions -- Zhejiang Textile Institute reached school enterprise cooperation, combined with corporate culture and other diversified training, carefully nurtured more than 240 students customer service.

"These students have taken the initiative to serve as the main force of the" double eleven "electronic shopping guide. For the first time, the online shopper who bought Taiping bird clothing passed the corporate culture of" Taiping bird's customer first ".

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< p > "compared with sales volume, in fact, the electricity supplier pays more attention to customer satisfaction." double eleven "is a good opportunity to test the comprehensive level of online store operation, customer service communication, warehousing and logistics, and of course, it also tests the ability of teamwork.

In order to further optimize the service, the master of magic and fashion shows that the sense of magic and the awareness of logistics are also the key to customer experience.

"No hurry, no fashion."

In this year, the magic fashion has carried out "pformation and upgrading" to the warehouse delivery system. The WMS warehouse delivery system with leading technology has been adopted, which has greatly accelerated the speed of goods distribution.

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< p > if the magic fashion brand started in 2007, Taiping bird only used online trading as a small test knife to extend the fashion and creative industry.

Today, in Ningbo's creative top gathering place, Hefeng creative Plaza operates independently, and over 200 employees have worked hard, weaving dreams, and magic has become an important position of Taiping bird's overall export brand culture.

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< p > < strong > the development of garment industry under the Pacific bird model < /strong > < /p >

< p > "Taiping bird is a rare example of online and offline development."

According to the insiders, Taiping bird, named after the fast fashion and joint economy, is likely to set up a new model for the apparel industry's online shopping era.

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< p > as we all know, a major factor affecting the online shopping platform of garment enterprises is how to balance the conflicts between them and the huge number of physical stores.

It is generally believed that once the price of online shopping products is lower than that of physical stores, the sales volume of physical stores will be affected.

Therefore, the dilemma is the real situation faced by garment enterprises when they are involved in online shopping.

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< p > it seems that in the early days of the magic fashion brand in 2007, Taiping bird foresaw such a problem and laid down the foreshadowing of the solution from the beginning.

Taiping bird is different from the enterprise that only used the line as the inventory processing channel at that time. The magic custom was operated independently from birth, staggering the mire of price war and winning the brand.

Committed to becoming the leader of domestic brand fashion online retail, the magic fashion will position itself as the online integration platform of Taiping bird brand clothing group. Through better matching display and more concessions, consumers can enjoy fashionable high quality clothing conveniently, quickly and without leaving home.

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< p > > therefore, the thinking and practice of Taiping bird tend to form a three-dimensional channel mode, and distinguish the functions of the online and offline channels through reasonable commodity proportions, and differentiate their prices and commodities.

"Internet marketing should pay more attention to brand effect.

Now Taobao has many products and fierce competition.

If the brand is not known, it will soon be flooded. "

With the brand effect under the line pulling online pactions, Taiping bird firmly believes that online and offline as two important ways have complementary roles, and online can innovate the development mode of enterprises.

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The data provided by < p > a href= "http://www.91se91.com/news/index_s.asp" > electricity supplier < /a > show that clothing occupies 40% of e-commerce retail share, almost half of the industry.

This year, the garment enterprises that have suffered from cold export have seen hope in the development of the electricity supplier channel, and found a new way to break through.

"The feasibility of traditional apparel enterprises to pform online channels is fully affirmed.

Next, how to smoothly enter the electricity supplier, and then seek a more profound and steady development, the Taiping bird model is a worthwhile choice.

As professor Ma Qingping of The University of Nottingham Ningbo said, Taiping bird uses fast fashion and strong brand to relocate the new development path of the traditional clothing industry in the era of online shopping.

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