China Merchants Association'S "Investment Value"
"P > core summary: from year to year, the China needle and cotton trade fair has been held for more than 90 sessions, and what makes the needle industry more durable, and the" investment value "of the Chinese Acupuncture Association is most talked about.
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< p > in the minds of many enterprises, China's "a href=" http://www.91se91.com/news/index_z.asp "needle cotton trade fair" /a "plays an important role and irreplaceable.
After all, this is an exhibition that has been held for the more than 90 time. Whether it is underwear brand or home textile brand, it was developed early by relying on the needle to find sales channels.
With the development of many years, the current Chinese Acupuncture Association has become a brand exhibition, more professional and more yuan. But it remains unchanged that it has always been to help enterprises expand their channels as the primary task and always focus on the word "business".
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< p > as we all know, channels are the most difficult to expand, and it is even more difficult to trade with internationally renowned channels.
Now is no longer the era of "wine is not afraid of alley", because whether it is knitwear, underwear products, or home textile products, competition in every field is fierce. How to break through the brand and how to highlight itself in this red sea to get the favor of well-known buyers has always been a big problem for companies.
The cooperation between China needle chain and China Chain Store Association undoubtedly strengthened the relationship with large retailers and purchasers. This also meant that China needle would have a good channel for exhibitors.
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Who are the spectators who are visiting the p? Professional agents and retailers are the key groups attracting attention.
Although there are only 3 days in the Chinese Acupuncture Association, according to past statistics, the number and the number of professional audiences that the enterprises will usher in in a few short days is much more substantial than its actual a href= "http://www.91se91.com/news/index_z.asp" and potential economic benefits less than /a.
It can be said that for enterprises that want to expand channels and increase popularity, the exhibition has the highest cost performance.
In the spirit of exhibitors' responsibility, the needle will be selected strictly when the audience is invited.
The brand exhibition is responsible for exhibitors, and it is also responsible for the audience, showing the best enterprises to distributors and agents, and bringing the most powerful retailers and agents to exhibitors.
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< p > although many enterprises are exhibiting the image of exhibitors, they will think more and more deeply. In the meantime, they will let enterprises take part in the exhibition without hesitation, and at the same time, there will be practical gains at the exhibition.
This is the real purpose of a real exhibition.
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Therefore, in recent years, the needle industry will focus more and more on the business field. WAL-MART, Carrefour and other large buyers and retailers have always been the top guests of the Chinese Acupuncture Association. They attach great importance to the communication with the relevant suppliers at the Chinese Acupuncture Association.
This is a kind of trust to the exhibition. They believe that the enterprises that can participate in the Chinese Acupuncture Association are all brand enterprises with certain strength. In the early days, the organizers of the Chinese Acupuncture Association had screened the enterprises for the first time and helped retailers get the first pass.
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< p > for Shanghai red Fuji home textiles, which is awarded the title of "WAL-MART best supplier", participating in the needle will be a chance to display the brand strength, and also a platform to strengthen exchanges and cooperation with the major business super purchasers.
Dong Fulong, chairman of red Fuji home textiles, said: "China's consumer goods market can not be all the world of foreign brands. Chinese brands and manufacturing enterprises must occupy a place. Advertising and celebrity endorsements are far from enough. Only by virtue of their own comprehensive strength and excellent product quality, unique market operation ability, can we speak on the basis of market share and sales growth.
Red Fuji can be rated as the best supplier by WAL-MART. It is a strong proof of the market position of red Fuji and a strong proof of the continuous improvement of the domestic brand market position.
Our aim is to expand our sales channels with this professional exhibition platform, demonstrate our quality products and increase opportunities to cooperate with large buyers such as WAL-MART.
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< p > "the needle will be more and more practical and professional."
This is the evaluation given by exhibitors.
For textile enterprises participating in the exhibition, participating in the needle industry is not only a simple exhibition product, but a platform for participating in an international exchange.
The brand competition in the commercial market tells us that owning the market is more important than having a factory, and having a brand is especially important.
For enterprises that value brands, the needle should be the most important docking platform.
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< p > for exhibitors, < a href= "http://www.91se91.com/news/index_z.asp" > exhibition site < /a > provides a good opportunity for enterprises to conduct market research.
On the one hand, enterprises can collect information about competitors, distributors and new and old customers in terms of products, prices and marketing strategies. They can quickly and accurately understand the development status and trends of domestic and foreign industries and the inventions of new products, so as to provide the basis for enterprises to formulate the next development strategy.
On the other hand, if an enterprise is considering launching a new product or a new service, it can conduct on-site surveys to visitors in order to see whether it is consistent with the characteristics of the target market.
Enterprises can communicate directly with target customers in a very short time and send information to specific customers to get immediate response from customers.
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In the beginning of 2013, the ninety-fifth "China Acupuncture Association" provided an excellent platform for enterprises to compete with each other in the beginning of the year of P, and promoted the exchange and interaction between enterprises.
In the process of seeking market layout, enterprises need to use effective platform to invest the least amount of money and get the maximum profit. This is also the key to the continuous vitality of the "needle society".
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