Children'S Clothing Market Is On The Rise, And Various Businesses Seize Children'S Market.

< p > 2012, many international a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand, "fast fashion" brand has set foot in children's clothing, has opened up a new field of operation, a time "adult dress" all over the streets and alleys.

At the same time, many businessmen in Beijing have grasped the psychology that parents are willing to spend on their children's expense, and set up amusement parks, shopping centers, children's playground and creative education for children.

While some people lamented the arrival of the era of "children's consumption", the problem of children's clothing frequently appeared in the market, and the quality of children's toys was worrying.

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< H5 > children's clothing sales to help increase profits > /h5 >

< p > with the consumption concept and the family structure of "4+2+1", a family may have 6 parents struggling to pay for their children's consumption. The brand children's clothing has become a new growth point of the sales in the market in 2012.

According to the consumer daily, according to the news from the China clothing association, the order volume of clothing products is decreasing since 2012, and only children's clothing is on the rise.

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< p > it is precisely to see the popularity of children's clothing in China's interior market. Many garment brands have been fighting for children's wear market and have opened up a new field of operation.

Such as clothing, love, JEEP and other brands of children's clothing, in the market has attracted many Post-80 parents' eyeballs.

In addition, H&M, ZARA and other "fast fashion" brand children's clothing sales are also very good.

It is reported that the first half of 2012, which was released in 361, showed that sales volume decreased by 9.9% in the first half of the year. The only growth data was 282 to 1439 children's clothing stores during the statistical period, and children's wear exceeded the group's 11% income for the first time.

The report said that in the four major product lines of < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > category, clothing, accessories and children's wear, only children's clothing products performed better, the average selling price increased by 40%, sales increased by 107%, and the proportion of the group's turnover increased from 3.6% to 11.6%.

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< p > in Beijing's most famous shopping malls, such as contemporary shopping mall, Seth shopping center and Shuang an shopping mall, the floor selling of children's wear is very popular. Many parents are choosing clothes for their children.

Children's clothing brands such as BOSS, AMARNI, DIOR and so on are not only decorated beautifully, but also children's dress design has changed the past simple and less variety. It is not only visually attractive, but also has great choice.

Of course, matching the gorgeous children's clothing is the price of brand children's clothing nowadays. The price of brand children's wear is less than a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the price is generally more than 500 yuan, the children's clothing price of the international first-line brand is relatively higher.

Although today's children's wear is already expensive, many parents say that as long as the economic conditions permit, they will choose the brand children's clothing.

The first reason is to believe that the quality of < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > two is the design of fancy brand clothing.

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< H5 > market modification aiming at children's market < /h5 >

< p > children's clothing market is hot. Many of the businesses that were originally unaccounted for for children's consumption also carried out orientation adjustment and store modification in 2012. For example, Chaoyang Joy City made a large-scale adjustment to the 5 TIER areas.

After the adjustment, Chaoyang Joy City not only set up a brand-new children's paradise on the 5 floor, but also attracted children's brands such as children's clothing and Lego.

With the original 9 levels and 10 levels of children's education institutions, Chaoyang Joy City has also turned into a collection of children's < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, toys handcrafts, children photography, creative crafts, fun English, and even simulated children's "children's city".

At weekends many parents come to class with their children.

Chaoyang joy's creative preschool education has gathered a lot of popularity in the surrounding communities.

Coincidentally, at the first Grand Canyon on the roadside in Jiayuan, South Sanhuan, there are many educational institutions specially designed for children.

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< p > nowadays, shopping malls and shopping centers have been targeting children's market. Apart from children's wear, children's entertainment and education have become a new cake for businesses to compete for.

At the end of 2012, it was at the 3rd Anniversary shop of the Tong Tong Department Store on the ground floor of Jin Yuan shopping center. The ground floor was designed to be a colorful children's paradise.

The children's bungee jumping, sandpile paradise, bookstore and other series of entertainment and educational facilities around the children can be seen everywhere.

Tong Dou department store has also launched a membership card that includes many kinds of entertainment through 3rd anniversary celebration activities. Consumers can enjoy a certain number of services and discounts as long as they buy.

Ms. Zhao, who often brings her children here, said, "I am an old customer of Jin Yuan shopping center. Since I have a tong Du department store, I often bring my children to play.

After playing bungee jumping, you can buy two clothes for him conveniently. "/p".

< H5 > guard against safety worries before purchase. Read the standard < /h5 >.

< p > and children's products market is also popular. In 2012, frequent exposure of famous brand children's clothing such as ZARA and GAP did not meet the relevant regulations of the state, and there was news of potential safety hazards.

Therefore, when you spend a lot of money for your children, you must see clearly the clothing tag when you buy children's clothing.

Infants and young children's clothing should be marked with the word "GB18401-2010" to ensure children's dress safety.

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< p > in addition, consumers should purchase children's toys to sell them in retail stores and department stores where toys are sold regularly, so as to prevent the purchase of substandard products and thereby endanger children.

Remember to purchase children's toys marked "3C".

"3C" is the English abbreviation for compulsory certification in China. It is the certification mark that allows compulsory certification products to be sold, imported and used in business activities.

In order to protect children's safety and health, AQSIQ requires compulsory product certification for six types of children's toys, including children's cars, electric toys, plush toys, plastic toys, financial toys and ejection toys. The product must be labeled with "3C".

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