Taiping Bird Wins The Fast Fashion And Relies On It In The Future.

< p > may be accidental or inevitable.

When the international brands such as ZARA, GAP and so on, deeply and deeply cultivated the Chinese market, the local "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a "brand Taiping bird also galloped along the fast fashion road.

There seems to be some distance between the two markets, but the conflict will not be avoided.

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< p > in Tianyi Square in Ningbo, we focus on ZARA, H&M and several stores of Pacific bird's brand. We are closely related to China's fashion brands. How will the fast fashion go in the future? How will the differentiation road be developed? < /p >

< p > especially like Taiping bird, which has gained a considerable market position of fashion brand. In the future development, whether it is to maintain style or to seek pformation again? Finding out a suitable development path is an unavoidable problem before the brand.

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< p > < strong > by what blue ocean wins? < /strong > < /p >

There is no dispute about P > fast fashion has become a trend.

Once a thing becomes a trend or trend, its followers are naturally unable to count.

Before the ancients, who came later, for the Taiping bird, the victory of the fast fashion future depends on what? /p

< p > the answer of the brand leader of Taiping bird is that the design is based on design, two relies on information technology, and the three is the integration of industrial chain.

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For more than a year, Taiping bird has not only worked with the leading professional institutions in China for a long time, but also has deeply communicated with many international design institutes and has been at the forefront of the domestic garment industry.

Taiping bird is the first fashion in China to cooperate with ZARA in depth. < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > Company.

Every year, Taiping birds send out design and management teams to ZARA to exchange and learn, bringing the advanced ideas of ZARA back to China and deeply developing them.

Taiping bird has always been at the forefront of design thinking with the spirit of winning the law.

On the other hand, we constantly absorb professional designers to develop domestic and international fashion apparel market in depth and quickly, and strive to build the most creative and passionate elite in China. < a href= "http://www.91se91.com/" target= "_blank" > designer /a team, will extend the fashionable touch to the whole world to keep up with the latest international fashion and fashion elements, and create more fashionable products that are more in line with China's market demand.

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< p > at present, Taiping bird < a href= "http://www.91se91.com/" target= "_blank" > brand clothing < /a > design team, the number reaches more than 130, and gradually develops to 300 person team.

In June 2010, Taiping bird officially signed into Ningbo and Feng creative Plaza, marking the new peak of Taiping bird's development towards the creative industry.

It reflects the future development of Taiping bird brand.

This change will help the Taiping bird clothing design team to communicate with each other and learn more. It will stimulate the designer's creative inspiration and creative elements collection, give more spiritual and conceptual added value to the products, further enhance the value of brand creative design, and contribute to the sustainable development of the overall brand.

At the same time, it will also create a talent gathering effect for Taiping birds, and will attract more creative elites.

The large influx of talent will promote the healthy and rapid development of the creative industry, and provide intellectual support and talent protection for the future growth of Taiping bird, so that its design is always in the leading position in the industry.

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< p > informatization is a content that can not be ignored for any modern enterprise.

Taiping bird's information construction started early. It can be said that in the entire garment industry, it has been at a higher level.

They have established a fully integrated information management system from procurement to terminal.

In this system, any small problems will be discovered and solved in time.

Over the years, the company spent tens of millions of dollars on information technology.

The direct effect of big investment is to avoid unnecessary losses caused by information asymmetry and inaccuracy. For a company selling billions of dollars, even if it is a decimal point, the loss may be several million yuan.

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< p > due to the operation of virtual mode, Taiping bird's dependence on supply chain system is relatively high.

This also greatly forced the company to constantly think about the resource integration of the cooperative system.

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< p > taking production links as an example, the traditional order pattern, a garment from design to sale, usually takes about half a year, and it takes two or three months sooner.

The Taiping bird adopts the combination of order system and quick order system. The fast single system takes only more than 20 days from product design to listing. At such a speed, controlling production and controlling inventory becomes the key.

Now, Taiping bird has established a good cooperative relationship with its OEM enterprises. Relying on the strong information management ability of the company, it has ensured the time of the product's listing and effectively reduced the inventory.

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P > the head of the Taiping bird brand believes that fast fashion is the sunrise industry in the garment industry.

Before making clothes, it can only be a traditional competitive way, which is labeled with the sunset industry. It is difficult to attract funds and attract talents, and it is even harder to attract preferential policies. Fast fashion has changed these people, so that people can find imaginative new places in the traditional clothing industry, turn culture and thought into productive forces, turn clothing shops into DreamWorks, and attract more attractive funds, talents and preferential policies, so that knowledge economy can become the fundamental driving force for the development of enterprises.

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< p > > strong > the blue ocean of the year has not changed colour > /strong > /p >

< p > Blue Ocean is to enter the new market by means of differentiation, minimize or even avoid competition, and enterprises can get faster growth and higher profits with the ability of innovation.

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< p > when Taiping bird found its own blue ocean by relying on differentiation strategy.

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< p > in the late 90s of the last century, when the Pacific bird started, the men's clothing industry in Ningbo was quite mature. There were a number of well-known brand names in the country.

The competition pressure from these big clothing enterprises forced the Taiping bird to take the lead in the competition and realize the dislocation development.

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< p > Taiping bird is lucky because they have chosen the distinctive development idea at that time, namely, breaking away from the limitations of formal clothes, and have pioneered the fashion trend of casual wear.

Facts have also proved that fashion casual wear has long been the most dynamic part of the clothing industry as people's lifestyle changes.

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< p > Taiping bird first put forward the concept of "fast fashion" in China.

Compared with traditional clothing, fast fashion highlights two points: one is to grasp the fashion concept, to make the consumption interest constantly new, the product is constantly new, and the market is constantly new, so that the industry can not get the limit growth; the two is to grasp the speed of the system, including information flow, logistics, cash flow and operation speed, and maximize the rational allocation of all kinds of resources, so that enterprises can respond quickly and integrate quickly.

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The new concept of "P" is now a reality.

Especially when foreign fast fashion representative brands such as ZARZ, H&M and so on have entered China, people's acceptance of fast fashion has become a habit.

The force that caused the rapid rise of the Pacific bird seems to be no longer remarkable. What will be the blue ocean of the future Pacific bird? < /p >

< p > the brand leader of Taiping bird believes that fast fashion is a trend and its development space is still huge.

For domestic brands, the market will not shrink because of the accession of international brands. On the contrary, international brands can promote people's understanding of fast fashion.

Fast fashion will continue to be a competitive field in the future.

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For the Taiping bird, fast fashion has many characteristics that others can hardly copy. The core competitiveness is not only the quality, the price, the scale of the market, but also the hard to imitate the creativity; the tolerant atmosphere, the free information and the open platform, the use of talents is no longer based on control, but on the basis of motivation; in the fashion industry chain, it is not an organizer and leader, but an organizer and leader. The focus of operation management is no longer just inside the company, but also on the management of suppliers and channels, including the design of information network, production planning, operation mode, tracking control, inventory management, supplier and procurement management. < p >

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Behind P's fast fashion is the ability of enterprises to control and integrate their collaborations, which is likely to be imitated in a certain way. However, a system, collaborative management between systems, and ideas and culture of operation are hard to imitate and constitute soft power that others can hardly surpass.

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< p > < strong > from manufacturing industry to creative industry < /strong > /p >

< p > the development of Taiping bird has obvious phased characteristics.

From the beginning of the dislocation competition in the early 90s, to the completion of the virtual model construction before 2008, and the current fast fashion brand building action, all these are the reasons for the benign development of the enterprise, whether forced choice or active pformation.

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< p > 2008, Taiping bird group sales exceeded 3 billion yuan mark, the annual growth rate was over 45%; in 2009, sales reached 3 billion 960 million, the growth rate reached 40%; in 2010, the sales target of the enterprise was to break through 5 billion yuan, and now it seems that this goal is no longer a problem.

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The rapid development momentum of "P" is not only a blessing but also a reflection on how to maintain such a growth rate and further enhance the brand in the future. < /p >

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< p > in the information of Taiping bird group, we can see the vision and vision for the future.

In brand clothing, we should continue to increase investment and promote the comprehensive ability of garment brands, R & D, marketing, industrial chain integration and so on.

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< p > continue to adhere to the concept of creative economy with "design driven brand development", and maintain product design advantages by establishing design companies or platforms abroad, or even acquiring relevant foreign design institutes.

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< p > implementing the channel strategy of "three dimensional development of land and air sea" (land, that is, traditional physical shops, empty space, electronic shopping online, sea, that is, future overseas market), to ensure that every year effective outlets increase 300~500 homes, and at the same time, we will timely start the international first-class stars as the brand representative program, further enhance the influence and reputation of the Taiping bird brand in the fashion industry, and realize the near future goal of the first fashion clothing brand in China.

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< p > Taiping bird brand leader repeatedly stressed that making clothes is no longer a traditional manufacturing industry. For Taiping bird, the spirit of the enterprise has already been closer to the creative industry and fashion industry. This is a leap of germplasm.

And this positioning seems to be more in line with the international trend. Throughout the past century, the western traditional clothing powers have achieved a comprehensive pformation in terms of clothing and fashion. The influence of creativity on clothing has reached an unprecedented level.

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< p > if the Pacific bird is placed in the background of the national garment industry, its practical significance will become more prominent.

A few years ago, China proposed to pform from a big manufacturing country to a strong garment country. It is no longer the pursuit of quantity, and in the deeper sense, it is the excavation of connotation.

Taiping bird's high regard for fashion and creativity is a conscious practice of achieving this goal.

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< p > now, Taiping bird group has become the spokesman of Ningbo fashion charm. The company has also won many awards such as the annual brand marketing award, the Innovation Award, the national clothing enterprise hundred strong title and so on.

World class designers and professionals are also more active in working with Ping bird.

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< p > the path of development based on the carrier of clothing, < a href= "http://www.91se91.com/news/index_f.asp" > Taiping bird < /a > shows that even the most traditional fields can also breed the most fresh ideas, and under the guidance of fresh thinking, people can also gain more than ordinary happiness.

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