SOHO Silk Founder Xu Fengmei'S Road To Success

< p > "inheritance of oriental classical fashion, interpretation of modern beauty classics", which is a common saying of people who choose to make silk industry.

However, there are not many people who can truly adhere to the "a href=" http://www.91se91.com/news/index_c.asp "silk" /a and devote themselves to the silk industry wholeheartedly.

Xu Fengmei is one of them.

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The reporter came to SOHO Silk Culture Development Co., Ltd. founded by Xu Fengmei, and was deeply immersed in the silk complex created by her during the interview. < p >

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< p > < strong > let more people enjoy silk < /strong > /p >

< p > Su Hao Silk Culture Development Co., Ltd. belongs to Jiangsu SOHO holding group, which is also the foundation of Xu Fengmei's pioneering work.

< a href= "http://www.91se91.com/pioneer/ > > Xu Fengmei < /a > has a deep affection for Jiangsu silk. From teaching as a teacher, how to plant mulberry silkworms, to manage silk enterprises in Jiangsu silk group, and then to serve silk enterprises in Jiangsu Silk Association, and then to create the brand of enterprises.

In her mind, silk is the best thing in the world, and silk and its derivatives are environmentally healthy, noble and comfortable.

She has always believed and spread the idea: "the best sericulture is in the a href=" http://www.91se91.com/news/index_p.asp "> Jiangsu < /a >, we want to let more people enjoy the beauty of Jiangsu silk.

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The experience of Xu Fengmei P encouraged her to set her mind on the domestic market.

In 2005, a state level leader, due to the need for foreign affairs, turned to the Jiangsu economic and Trade Commission for help with a piece of blue silk fabric to make cheongsam. The provincial economic and Trade Commission found the Jiangsu Silk Association. At that time, Xu Fengmei was the Secretary General of the Silk Association. She took the task and searched all the shopping malls in Nanjing, but could not find a silk fabric that fully met the requirements.

This event touched her deeply and began to think, "where is Chinese silk? Where is Jiangsu silk? Where is Su Hao silk?" finally, she was determined to make SOHO silk in the domestic market, making an impact and making achievements.

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< p > November 11, 2005, SOHO silk culture company was founded.

As soon as the company was established, a small event was planned to show the silk fabrics that were exported mainly by the foreign trade departments of SOHO, and the words "Jiangsu silk" were put on the same hand. Meanwhile, the silk brand of "SOHO" was launched and pushed into the domestic market.

"At that time, the target was set relatively low, because the domestic market is not yet sure, thinking about selling 300 thousand yuan a year."

As a result, it sold 270 thousand yuan in the first month.

"This shows that the demand for silk products in the domestic market is very large. Our silk can not just be exported, but also let people enjoy their skid and grace in their home."

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Nowadays, P has formed eight series of products, including scarves, household clothes, bedding, silk cultural gifts, silk cosmetics, silk fashion, mulberry products, mulberry leaf tea, mulberry leaf wine, mulberry leaf eggs, etc., and silk knitwear, all around the silkworm cocoon silk.

Mulberry leaves contain both high protein content and natural immune substances. Silkworms can only eat mulberry leaves all their lives, and mulberry leaves can meet their 4 growth stages.

The high protein content of silk fiber has many advantages to people's health. Silk is China's national treasure, and the silk industry is the best industry in China.

Xu Fengmei told the company's new recruits to encourage their employees to work hard and love silk.

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< p > < strong > selling silk all year round > /strong > /p >

< p > in Xinjiekou Business District of Nanjing, SOHO silk culture company opened flagship store to sell silk products.

"There are also many people who advise us to sell silk products in the summer and sell other products in winter, such as fur and cashmere. Many so-called silk shops do the same, but we have always insisted that silk and silk derivatives are sold in the four seasons at the silk flagship store, and that they can not enter our stores without real silk."

Xu Fengmei said.

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There are few P stores selling silk all the year round.

SOHO silk can do this on the one hand because of its sense of responsibility for revitalizing silk, and on the other hand, it benefits from the richness and serialization of its products.

Through the unremitting efforts of the company's design and Research Center in recent years, SOHO silk has made silk products suitable for the four seasons.

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"P March 2013", the SOHO silk culture company will hold a fashion show at the Suzhou Silk Museum. "We must fully explore and display the exquisite and exquisite workmanship of silk in silk fashion."

In the design of clothes, Xu Fengmei has repeatedly communicated with designers to make clothes with the best silk technology. "The lining must be real silk, and it can not be saved on this."

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< p > Xu Fengmei told reporters: "at present, many silk fashions and fabrics are made of chemical fiber fabrics with silk and lining, though they save costs, they throw aside the skin care and health care functions of silk garments and can not let consumers really appreciate the advantages of silk garments."

It is reported that in Suzhou Silk Museum, SOHO silk culture company has opened the "Su Hao silk life hall", which will display and sell the silk products of SOHO.

From mulberry leaf tea, mulberry wine and mulberry leaf eggs to silk cosmetics, silky quilts, bedding, scarves and silk underwear, silk fashion and so on.

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Unlike P, which is subsidized by other companies with foreign trade or sericulture, the silk culture of SOHO has adhered to the path of commercial operation according to market rules, and has formed a benign pattern of "raising silk with silk".

In terminal construction, SOHO silk has flagship stores in Nanjing, Suzhou will open a living hall, there are stores in the new hundred and central shopping malls in Nanjing, there are exclusive counters in Nanjing Phoenix book store, shops in Tmall mall, and market shops on Taobao, all of which are direct outlets of SOHO culture.

Xu Fengmei said that in the past 3 years, it will also focus on direct marketing, and make efforts to develop and perfect the pattern of silk lifestyle stores, and then join in the development so as to lead the silk industry chain upgrading and deep development.

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